Own a portfolio of e-commerce brands on TikTok Shop, lead influencer and affiliate strategy, manage trading calendars, optimise merchandising (pricing, bundling, promotions), drive GMV and AOV improvements, monitor performance and reporting, and act as the main client contact providing strategic, commercially grounded growth plans.
About Somerce
RequirementsWhat We’re Looking For
BenefitsCore Benefits
Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day.
Our clients include: P.Louise, Unilever, Free Soul & L'Oreal
What you will doClient & Strategy Ownership
- Own a portfolio of e-commerce brands on TikTok Shop
- Act as the main point of contact while leading strategy, performance and delivery
- Build clear, commercially grounded TikTok Shop growth plans
- Translate business goals into weekly and monthly trading actions
E-commerce Trading & Merchandising
- Own trading calendars aligned to promotions, launches and key retail moments
- Lead product merchandising strategy across:
- Product selection
- Bundling
- Pricing
- Promotions and incentives
- Continuously optimise AOV, conversion rate and GMV
- Identify underperforming SKUs and opportunities to scale winners
Influencer / Affiliate Strategy
- Own the influencer and affiliate strategy for your client portfolio
- Define how affiliates are used to drive GMV
- Work closely with creators to:
- Set creator priorities
- Shape product focus
- Align offers and incentives
- Build and refine creator trading strategies around:
- Deal-led moments
- Always-on content
- Live and campaign support
- Analyse affiliate performance and continuously optimise output
- Ensure affiliate activity aligns with overall trading and margin goals
Performance & Reporting
- Monitor daily, weekly and monthly performance metrics
- Lead performance reviews with clients, backed by clear insights and actions
- Forecast GMV and trading performance
- Use data over opinions to inform decisions
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
RequirementsWhat We’re Looking For
Essential
- Proven experience in influencer marketing for ecommerce brands
- Strong understanding of:
- Influencer marketing campaigns
- Gifted strategies not just paid collaborations
- Ownership of a brand P&L for influencer marketing
- Comfortable working with performance data and GMV targets
- Commercially minded and confident making decisions
- Strong communication skills with both internal teams and clients
Desirable
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG e-commerce
BenefitsCore Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Somerce London, England Office
Oval Road, London, United Kingdom
Similar Jobs
Beauty • eCommerce • Retail • Software
Lead end-to-end influencer marketing across European territories: develop strategy, run campaigns, define KPIs, manage budgets and contracts, build influencer relationships, mentor team members, analyze performance, and collaborate cross-functionally to drive awareness, engagement and sales.
Blockchain • Software • Analytics • Financial Services • Cryptocurrency
Lead Tether's global influencer strategy across AI, tech, lifestyle and crypto. Identify and manage creators and agencies, run end-to-end campaigns, build a developer-focused program for YouTubers, technical bloggers, OSS maintainers and podcast hosts, partner with product teams, and measure and iterate on performance.
Top Skills:
AICryptoInstagramOpen-SourceOssP2PRumbleTiktokTwitchXYoutube
AdTech • Analytics
Manage influencer and creator relationships and support end-to-end delivery of social-first campaigns. Identify, verify and brief creators; coordinate deliverables, timelines, budgets, contracts and approvals; liaise with internal teams and clients; support events and activations; ensure compliance, accurate recordkeeping and financial administration.
Top Skills:
BasecampBreathehrWorkbook
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
