IG Prime: Senior Liquidity Solutions Institutional Sales - London

Job Title

Job Description

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

IG Prime is the institutional division of IG Group, a scaled, multi-asset platform delivering execution, clearing, financing, custody and market-leading technology on a single platform, backed by the strength of a FTSE 100 group.

We deliver global Liquidity, Prime Brokerage and White Label services to hedge funds, family offices, brokers, banks and introducing brokers worldwide, combining cutting-edge technology with deep market expertise to give our clients an edge.

Our London team based in IG Group's global headquarters, drives our revenue growth and plays a critical role in a business built on global client relationships.

Our team is responsible for driving revenues and growing IG Prime's market share across multiple geographies. You will be at the forefront of client-facing activities and expected to develop relationships from initial pitch through to onboarding and ongoing servicing — with a strong emphasis on structured commercial partnerships.

We are looking for an experienced sales person to:

• Build comprehensive knowledge of IG Prime's products and capabilities, with depth across our liquidity solutions, white-label offering, and API/FIX infrastructure salesperson

• Identify, develop and win new clients across the retail broker, white-label platform and hedge fund segments, with a particular focus on IG's liquidity solutions

• Lead commercial negotiations around execution rates, financing structures, and technology integration agreements

• Work closely with internal stakeholders — including technology, onboarding and risk — to ensure seamless setup & support for new and existing partners

• Partner with technology and product to continuously evolve IG Prime's product delivery, gathering client and market feedback to ensure relevance

• Support and implement sales strategies across key regions to grow IG Prime's market share in the B2B and B2B2C space

• Prepare and lead pitches with prospective partners, articulating IG Prime's liquidity and technology stack in a clear and compelling way

• Represent the firm at industry events and conferences

• Assist in the development of existing partner relationships to deepen integration and increase flow

• Help develop controls, policies and procedures to improve efficiency for the sales team in London

• At least 5 years' experience in an institutional or B2B & B2B2C sales role, ideally within prime brokerage, CFD liquidity provision, or financial technology

• Demonstrable experience selling to or partnering with white-label platforms, retail CFD brokers, or introducing brokers

• A strong understanding of API and FIX-based liquidity distribution, and the ability to engage credibly with both commercial and technical counterparts

• Familiarity with execution and financing structures, including spread/commission models, overnight financing, and rebate arrangements

• An ability to confidently articulate complex financial and technology solutions to C-suite stakeholders

• A drive and ambition to grow IG Prime's market share through new partnerships and expanded existing relationships

• A strong client focus with a consultative, solutions-oriented approach

• Proficiency in another language is preferred

We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office.

• Own the ambiguity: You'll work through it without a playbook, and get real ownership over how you solve it — excellence isn't optional here, it's the standard you hold yourself to.

• Question everything: Curiosity is our currency — question what exists, and you'll have the platform to define what comes next.

• Deliver at pace: The pace is real, but so is the momentum: deliver at speed, unpick hard problems, and help define the future of fintech.

• Raise the bar: Take your craft seriously, and you'll be surrounded by people who take theirs just as seriously — that's the legacy you're building on, and adding to.

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.

Your growth fuels our success. Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression.

• Competitive salary

• Flexible Benefits Package on top of your salary (12%)

• Private medical cover for you and your family

• Life insurance

• Contribution to gym memberships

• 25 days holiday, plus 1 additional day for your Birthday and 2 days for voluntary work (28 in total)

• Option to buy or sell holiday days

• Unlimited access to the LinkedIn Learning Platform

• A comprehensive global and local onboarding process

• Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for events

• Option to participate in ESG initiatives via the IG Brighter Future Fund

• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave

Learn more about the Perks here!

Join us for this exciting journey.

Apply now!

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