Subscriber growth sits at the centre of Monocle’s strategy. This role owns it.
About Monocle
Monocle is an independent global media brand founded in London in 2007. We cover international affairs, business, design, culture, travel and fashion through a monthly magazine, daily newsletters, radio shows, shops, cafés, events and digital platforms.
We operate from bureaux and shops in London, Paris, Zürich, Merano, Tokyo, Hong Kong and Toronto. Our audience is global, engaged and willing to pay for quality. Our focus now is to grow that audience – and the subscription business that underpins it.
About the role
This role is responsible for subscriber revenue across Monocle’s print and digital products.
You will set the direction and deliver growth across acquisition, retention and renewal. The focus is on delivery and growing the business.
You will shape campaigns, optimise pricing and proposition, improve conversion and reduce churn. Working closely with marketing, editorial and digital teams, you will turn output into sustained subscriber growth.
This is a hands-on role. Building campaigns, interrogating performance and improving lifecycle journeys with clear vision and judgment. You will need to be comfortable making decisions and moving forward at pace.
What you’ll do
- Own subscriber-revenue targets across print and digital
- Drive acquisition, retention and renewal strategies
- Plan and execute campaigns across email, onsite and paid channels
- Optimise pricing and proposition to improve conversion and lifetime value
- Work closely with marketing, editorial and digital teams to align growth efforts
- Analyse performance and translate insight into action
- Identify and drive improvements to lifecycle journeys and customer experience across the funnel
What you’ll bring
- Proven ownership of subscriber or recurring revenue growth
- Strong commercial judgment – you understand what drives conversion and retention
- Hands-on experience with lifecycle platforms (Klaviyo essential) and subscription and analytics platforms (Piano essential, GA4 required)
- Confidence managing paid acquisition with clear ROI accountability
- Ability to work across teams and influence outcomes
- A structured approach to testing, learning and improving performance
- An understanding of how to grow a premium audience without diluting its value
The role is based at Midori House in Marylebone, London, at the centre of Monocle’s editorial and commercial operations, and requires the right to work in the UK.
Benefits include health and life insurance, 23 days’ annual leave plus a seven-day Christmas shutdown and staff discounts at our cafés and shops.
