Make Steven.com the definitive brand in the creator economy by building the world's most engaging, social-first content machine across B2B and B2C channels.
OUTCOMES1) Brand clarity, coherence, and perception
Define and execute Steven.com’s social brand identity, voice, tone, and visual language across all platforms. You are the architect first. Once the blueprint is set, you'll hire the specialist builders to execute.
What success looks like:
Everyone internally and externally can describe what Steven.com is, who it's for, and why it exists - and they all say the same thing.
Steven.com feels creator-native, trusted, and culturally fluent.
Steven.com is recognised as a standalone brand, not an extension of a single individual.
It's considered to be the most future-facing, innovative, and pioneering brand in the creator economy.
When people in the creator economy are surveyed, Steven.com is the first name they think of - the most known and most respected.
Steven.com is the company that creators, brands, and industry partners most want to work with.
2) A story extraction system that feeds the content machine
There is no shortage of stories to tell. Across Steven.com at any given time, there are new show releases, new hires, acquisitions, new tools and software launches across platforms like FlightCast.com, new investments, new creative products, and much more. The challenge is building the agentic system that can extract all of these stories from across the organisation, turn them into great content, and get them out across our channels consistently and at pace.
What success looks like:
A reliable, repeatable process for capturing what's happening across the organisation in real time.
No major story, launch, or milestone falls through the cracks.
Every part of the business understands how to feed stories into the content pipeline.
Raw material is consistently flowing to the content team, ready to be shaped and distributed.
3) A content machine that dominates digital
Take the stories coming out of the organisation and turn them into a repeatable, scalable content operation across all major digital channels. We're taking a social-first, digital-first approach - social media, newsletters, video, short-form video, LinkedIn, and the platforms where attention lives today. Over the coming year, we will focus ruthlessly on building the machine to dominate these digital channels.
What success looks like:
Steven.com has at least 10x the social reach and engagement of any other creator economy company.
There is a clear reporting system in place that tracks what content is working, what's driving growth, and how it connects to broader business goals.
You have built a high-performing social and content team that is one of the best in the company - a team that raises the bar on culture, standards, and output across Steven.com.
Social Content Engine Builder: You've built or scaled a content operation that predictably produces great work across social, video, and digital channels. You know what it takes to go from zero to a system that runs reliably at pace.
Social-native operator: You live and breathe social platforms. You understand how content works natively on each channel, what gets shared, what builds audiences, and you've built systems that scale across them.
Social Brand Architect: You've built a brand from the ground up or reshaped one significantly. You can define positioning, narrative, tone, and identity - and you know how to make a brand feel distinctive and culturally relevant, not just visible.
Systems thinker and operator: You're someone who builds processes and infrastructure, not just campaigns. You know how to create the internal systems that capture stories, feed a content pipeline, and keep a machine running without relying on heroics.
Creator & Content Team Builder: You've hired, led, and managed teams. You know how to bring in the right specialists, set a high bar, and build a team culture that people want to be part of.
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