Lead UK marketing strategy-to-execution operations: run annual and quarterly planning, own the marketing budget and calendar, build performance dashboards and measurement (attribution/incrementality), manage campaign workflows and operating rhythms, drive post-campaign learning, present performance to leadership, and improve tools, processes and partnerships across marketing teams and agencies.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
About the Role
We're looking for a Head of Marketing Strategy & Operations to be the commercial and operational engine of the Moonpig UK Marketing team.
This is a high impact leadership role responsible for connecting strategy to execution, ensuring our marketing organisation is focused, efficient, and set up to deliver outstanding results. You'll lead planning cycles, own the marketing budget, drive performance visibility, and build the systems, processes, and operating rhythms that enable best in class marketing across key seasonal moments and everyday campaigns.
Working closely with teams across Brand, Campaigns, PR, Social, Performance Marketing, CRM, Creative, Analytics and Research, you'll help shape how marketing operates at scale while ensuring every decision is informed by insight, performance, and commercial impact.
This role is based in our London Farringdon office, on a hybrid basis (2 days a week)
Key Responsibilities:
- Lead annual and quarterly UK marketing planning cycles, aligning activity across Brand, Campaigns, PR, Social, Performance Marketing, CRM and Creative teams.
- Build and maintain the full UK marketing calendar, including monthly campaigns, seasonal peaks, major events and product launches.
- Own the UK marketing budget, including forecasting, spend allocation, tracking and optimisation.
- Develop unified performance dashboards covering traffic, new customer acquisition, brand health and media efficiency.
- Partner with Analytics and Research teams to evolve attribution, incrementality and performance measurement methodologies.
- Lead post-campaign reviews, translating insights into actions that improve future planning, creative effectiveness and commercial performance.
- Present regular marketing performance updates to the UK Leadership Team and Group CMO.
- Own campaign workflows, briefing processes, approval frameworks and operating rhythms that support effective campaign delivery.
- Drive collaboration across internal marketing functions and external agency partners.
- Maintain and evolve the Moonpig Marketing Playbook, defining how major campaigns and peak trading moments are planned and executed.
- Manage marketing planning, reporting, project management and performance tools to support operational excellence across the function.
About you:
- Significant experience in marketing strategy, operations, planning or performance focused roles.
- Proven success operating within a multi-channel marketing or ecommerce environment.
- Strong commerciality with experience managing budgets, forecasting and Marketing investment decisions.
- Ability to translate complex data into clear insights and actionable recommendations.
- Experience building and improving reporting frameworks, dashboards and performance measurement approaches.
- Excellent stakeholder management skills with the confidence to influence at all levels of the organisation.
- Strong organisational and project management capabilities, balancing multiple priorities in a fast-paced environment.
- Demonstrated experience creating efficient processes, operating models and ways of working that improve team effectiveness.
- Collaborative approach with a passion for bringing teams together around shared goals.
- Comfortable navigating ambiguity and driving clarity, focus and accountability.
Interview Process
- Recruiter Screening Call
- Competency Interview with Hiring Manager
- Task Presentation and Discussion with Hiring Manager and CMO
- Team and Culture chat with key team members
Our process may vary depending on role and availability. We keep candidates informed of any changes.
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
Moonpig London, England Office
10 Back Hill, Herbal House, London, United Kingdom, EC1R 5EN
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