Head of Marketing - EU

About Charlotte Tilbury Beauty 

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing. 

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury. 

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us. 

About the role

Charlotte Tilbury are looking for an exceptional Head of Marketing for our European team. We are looking for a candidate that is ready to take on a highly fast-paced, creative and strategic role, managing a large and talented team responsible for 3 sub functions, Trade Marketing, Category Marketing & Regional Media.

As Head of Marketing, you will act as the regional brand guardian, inspiring your team & wider functions, regionally & globally, creating and implementing a retail focused & record breaking marketing strategy within the scope of the overarching regional & global objectives.

The role requires a driven and highly competent senior marketeer who has a deep understanding of the luxury/beauty industry and has their finger on the pulse when it comes to future trends. We are looking for a superstar who shares our passion to make everyone in the world feel the most beautiful version of themselves!

As our Head of Marketing you will

• LEAD & DELIVER INDUSTRY DISRUPTIVE 360 MARKETING CAMPAIGNS. Underpinned by creative excellence, you will work closely with all key departments from regional Marketing, Media, VM, Commercial, REOP, Digital, Global Marketing, plus external partners to deliver legacy 360 campaigns, new store launches and events that push industry boundaries and break records! You will be responsible for defining the launch strategy across our regional channels in relation to the industry as well as our global business!
• MEDIA & DIGITAL NATIVE. Bring thought-leadership and digital excellence to innovative and disruptive brand activities within the market, raising total brand awareness, accelerating conversion & consideration whilst creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury’s share of voice and ranking in your region, retailers & doors with a strong lens on driving the best omnichannel customer experience.
• DRIVE BEST IN CLASS TRADE MARKETING STRATEGY. Oversee the planning and delivery of retailer marketing plans across the region, working closely with your wider trade marketing and commercial team and engaging retail partners to secure exceptional marketing support, executed with flawless attention to detail.
• BECOME THE ULTIMATE CATEGORY & PRODUCT EXPERT. Be data driven & product obsessed! You will be responsible for understanding the regional market, product trends & evolving customer patterns to fuel product & campaign opportunities.
• OWN BUDGET MANAGEMENT. Gate keeper of the full marketing budget, responsible for demonstrating high attention to detail when budget planning and phasing.
• PROCESS OBSESSED. Support in establishing clear processes within the Marketing and well as wider EU team to ensure a best-in-class delivery is achieved across the region and function, particularly focusing on cross functional & regional collaboration. Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
• THOUGHT LEADERSHIP. Be a visionary, be creative, be disruptive! We’re looking for bold, big thinkers who will propel our business forward. We are looking for an exceptional Storyteller, verbally & visually!
• TEAM CENTRIC! As a senior marketing figure, you are responsible for fuelling a legacy team & culture within our small yet growing team but also within the wider business. Your role is dependent on building long lasting, autonomous & trusting relationships across all internal areas with special focus to all global & regional leads but also with our key external stakeholders.

Who you will work with

• You will report directly into our wonderful Marketing Director, North EU.
• You will work closely alongside global Marketing teams, as well as cross functionally with the wider EU Function.
• You will have 4 direct reports.

About you

• You have a strong, demonstrable background within a Head of Marketing or similar level role, gained within Beauty or Retail.
• You are a strong leader, you have led and developed high performing teams and pride yourself on your leadership skills.
• Experienced in devising and implementing strategic plans with creative flair.
• You have experience manging budgets and P&L.
• Marketing native and good knowledge of all media channels. You are a strong collaborator and work well cross functionally; you can pivot with ease and bring a positive attitude!
• An excellent communicator, you are comfortable presenting, able to influence and effectively articulate your point of view.
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment with ease.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam. 

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed. 

Why join us? 

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves 

• We’re a hybrid model with flexibility, allowing you to work how best suits you 

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday 

• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey 

• Financial security and planning with our pension and life assurance for all 

• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues 

• Bring your furry friend to work with you on our allocated dog friendly days and spaces 

• And not to forget our generous product discount and gifting! 

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process. 

If you need support or would like to apply through an alternative method, please contact us at [email protected] 

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.