Head of Digital Marketing

📍 London | 🏢 Minimum 3 days a week in office (Mon/Tue/Thurs)

Digital Marketing at Capital On Tap🚀

This team owns our online marketing, SEO, AIO, customer communications, PR, social media, brand positioning, website, and any above-the-line activity.

It's an exciting time to join - we're scaling the business, evolving from a mono-product to a multi-product company, exploring a rebrand, and navigating a shifting acquisition landscape as LLMs reshape search and advertising.

What You’ll Be Doing 🗃️

Reporting directly to the CCO, you'll lead a team of 4-5 and be responsible for both setting strategy and driving execution. In particular:

• Budget ownership: We spend millions annually on digital marketing, and you'll have genuine autonomy over allocation and investment decisions.
• Customer communications: Setting standards across hundreds of touchpoints to our 200k customers, maximising value whilst minimising unsubscribes.
• Search & discovery: Working with our in-house SEO/AIO expert and external agencies to ensure we rank for relevant searches across Google, Bing, and leading LLMs.
• Website optimisation: Partnering with contractors, our SEO/AIO expert and our design team to drive conversion and application volume.
• Brand elevation: Raising the bar on how we show up, including evaluating above-the-line investment and owning our social media strategy.

Our Values & Culture 🌞

• Just Pilot: We never settle for “good enough”. We pilot new ideas fast, ask questions to figure it out, and scale quickly.
• Why Not Today? Fast is as slow as we go - speed and simplicity give us a competitive advantage.
• Be a Buddy: We tap in from day one to help the team, we do the right thing even if it’s hard.
• Owners and Dates: We don’t chase people. If you own a task and agree to a date, the expectation is that it gets done.
• Feedback: We want our employees to flourish, so we regularly provide direct and constructive feedback.

We’re Looking For 🔎

• 5+ years of experience in digital marketing. 
• Willingness to get your hands dirty. 
• Passion for digital marketing and how it’s developing in light of AI. 
• Strong strategic thinking skills and work ethic.
• Ability to think from first principles and draw insights from data.
• Deep domain expertise and experience in at least two of the following:
• Google ads
• AIO 
• SEO
• Branding and PR
• Communications
• Social media strategies
• Above-the-line marketing 
• Ability to write SQL and familiarity with data visualisation tools is a plus.

Even if you don’t have all of the necessary skills, we still encourage you to apply.

Interview Process 🤝

• Stage 1: 30 mins CV & values interview with our talent team
• Stage 2: 1 hour case study interview with CCO and one of the digital marketing team
• Stage 3: 30 mins experience & fit interview with another C-suite member (CEO or COO)

Diversity & Inclusion 🌈

We welcome, consider and encourage applications from anyone who shares our commitment to inclusivity. Join us in creating a space where authenticity thrives, and everyone can do their best work.

Great Work Deserves Great Perks

We try not to take ourselves too seriously (all the time) so we make sure our office is decked out with a pool table, arcade machine, beer tap, and a couple of office dogs thrown in for good measure. Check out our benefits:

🏥 Private Healthcare including dental and opticians services through Vitality
✈️ Worldwide travel insurance through Vitality
🎁 Anniversary Rewards (£250, £500, £750, 4-week fully paid sabbatical)
👛 Salary Sacrifice Pension Scheme up to 7% match
🚘 Octopus EV Salary Sacrifice Scheme
🏖️ 28 days holiday (plus bank holidays)
📖 Annual Learning and Wellbeing Budget
👪 Enhanced Parental Leave
🚲 Cycle to Work Scheme
🚂 Season Ticket Loan
💬 6 free therapy sessions per year
🐶 Dog Friendly Offices
🍫 Free drinks and snacks in our offices

Check out more of our benefits, values and mission here.