Head of Digital Marketing

Role: Head of Digital Marketing (Broadwick Spaces & Services)  
Reports into: Marketing Director 
Location: Canary Wharf, London 
Contract Type: Full Time, Permanent (42.5 hours per week) 

 Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.  

Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Landing Forty Two, Exhibition London, Control Room A and Magazine London.  

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.  

Broadwick Spaces is the division responsible for the ownership, management and operation of a growing portfolio of hybrid venues designed for both cultural and commercial use. These spaces host a broad spectrum of activity, from music shows and fashion events to brand activations, filming, exhibitions and large-scale corporate gatherings. 

Spaces & Stories sits within the division as a specialist agency, focused on venue sales, client relationships and curating standout events across the portfolio.  

Broadwick Services is a diverse collective of businesses, each comprising specialist teams that excel in their respective fields. With a rich history rooted in supporting some of the events industry’s most iconic brands and prestigious events, Broadwick Services has established itself as a leader in delivering top-tier production services, world-class entertainment, talent management, and staffing solutions, along with expertly crafted set fabrication and temporary structures.  

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project. 

The Head of Digital Marketing will lead the digital ecosystem across the Broadwick Spaces and Services portfolio, ensuring every channel is held to a clear commercial standard and digital investment translates directly into qualified leads and revenue. 

Paid media is the engine of our lead generation and this role carries full strategic and commercial ownership of how that budget is deployed and what it returns. Alongside paid, the role spans SEO, AI search optimisation, website performance, digital analytics and CRM strategy, with accountability for building an infrastructure that supports consistent pipeline flow and long-term commercial growth. 

The role also plays an important part in supporting and amplifying the Broadwick brands, ensuring digital channels communicate the distinct identity of each venue and service with consistency and quality across every touchpoint. You will lead a high-performing digital function, working closely with the Marketing Director, Sales teams, and wider Marketing team to align digital activity with commercial priorities across the portfolio. 

Paid Media and Performance 

• Lead paid digital media strategy and execution across paid search, paid social and programmatic for both B2B and B2C funnels. 
• Own media budget allocation ensuring spend is directly tied to revenue outcomes, with clear ROI and attribution reporting presented to the Marketing Director and key stakeholders. 
• Set performance benchmarks, track cost per qualified lead and cost per acquisition across all venues and services, and drive continuous improvement in paid media efficiency. 
• Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow. 
• Build and maintain always-on lead capture infrastructure to ensure a consistent flow of qualified leads to the Sales team. 
• Manage agency partners and paid media suppliers, ensuring best-in-class execution, innovation and value. 

Search, Discoverability and Website Performance 

• Own the search and discoverability strategy across SEO, AI search optimisation (AEO) and emerging discovery channels, ensuring all venues and services are visible where audiences look and how they look. 
• Oversee website performance across the portfolio, using analytics and insight to identify and act on opportunities to improve user journeys, conversion and commercial outcomes.  
• Provide strategic input and best practice guidance on organic social media as part of the broader digital ecosystem, ensuring organic social activity connects to paid strategy, audience growth objectives and overall discoverability. 
• Work closely with the Brand Content Marketing Manager to ensure content across organic social channels and newsletters is optimised for digital performance, audience reach and search visibility. 
• Monitor emerging platforms, technologies and AI-driven discovery tools, ensuring the business adapts as new channels become commercially relevant to venue selection and event booking behaviour. 
• Ensure venue marketplace listings and event booking platform content are optimised across the portfolio, with a minimum quarterly review and update process. 

CRM Strategy and Pipeline Development 

• Define the overall CRM and audience development strategy, ensuring it supports revenue growth, client retention and repeat bookings across B2B and B2C audiences. 
• Provide strategic direction for the HubSpot CRM programme. Platform ownership, configuration and day-to-day execution sit with the Senior Digital Marketing Manager; this role defines what the platform must deliver commercially, not how it is built. 
• Partner with the Sales team on pipeline performance, lead quality and attribution, ensuring marketing-generated leads are accurately tracked through to enquiry, booking and revenue. 
• Develop targeted programmes to identify key corporate accounts and drive repeat bookings, and establish a cross-selling strategy that promotes complementary venues and services across the portfolio. 

Data, Insight & Reporting 

• Own the digital performance measurement framework, ensuring all activity is tracked from acquisition through to enquiry, booking and revenue. 
• Build and maintain dashboards providing clear visibility of pipeline contribution, cost per qualified lead and channel performance across all venues and services. 
• Use attribution, testing and insight to continuously improve digital investment decisions and inform wider marketing strategy. 
• Ensure GDPR compliance and best-practice data governance across all digital and CRM activity.  

Leadership and Collaboration 

• Lead and develop the digital marketing function, setting clear direction, priorities and performance expectations. 
• Act as the senior digital voice within the marketing team, contributing to commercial planning and strategic discussions. 
• Work in close partnership with the Creative Studio, Brand Content Marketing Manager and cluster Marketing Managers to ensure brand excellence translates into digital performance. 
• Build strong cross-functional relationships with Sales, Operations and the wider commercial team. 

• Significant experience in a senior digital marketing or performance marketing role, with a strong track record managing substantial paid media budgets and delivering measurable ROI. 
• Deep, hands-on expertise in paid search, paid social and programmatic advertising across platforms including Google Ads, LinkedIn Ads, Meta Ads and programmatic DSPs. 
• Solid understanding of SEO, AI search optimisation (AEO), website performance and how digital discovery is evolving. 
• Experience defining CRM strategy with strong working knowledge of HubSpot, including automation, segmentation and pipeline reporting. 
• Strong analytical capability with experience building attribution models and dashboards using tools such as Google Analytics 4 or Looker Studio. 
• Experience managing agencies and external partners to deliver high-performing digital activity. 
• Experience working across both B2B and B2C digital funnels within venue, events, hospitality or experiential sectors. 
• Strong communication skills with the ability to present complex digital performance data clearly to senior commercial stakeholders.  

• Experience managing digital strategy across a multi-venue or multi-brand portfolio. 
• Experience aligning brand-led creative with performance marketing activity. 
• Understanding of marketing within both B2B and B2C contexts. 
• Background in businesses where both cultural programming and corporate sales coexist. 

• Discretionary bonus scheme of base salary.
• Paid overtime.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.