Workday Logo

Workday

Go to Market (GTM) Associate - Sana, UK

Posted One Month Ago
Be an Early Applicant
In-Office
London, Greater London, England, GBR
Junior
In-Office
London, Greater London, England, GBR
Junior
Generates enterprise sales pipeline through prospecting, lead qualification, market assessment, and high-value deal sourcing. Serves as an initial contact for executive stakeholders, identifies strategic opportunities for AI solutions, builds relationships, and collaborates with sales leadership to refine scalable go-to-market strategies, outreach methods, tools, and processes. The role requires strong communication, commercial judgment, market analysis, and decisive execution in a fast-paced B2B SaaS environment.
The summary above was generated by AI

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Sana (now a part of Workday) is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

About the Role

The Go-To-Market team brings our cutting-edge AI products to the global market. As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations. This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline. You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth.

Key Responsibilities
  • Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing.

  • Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana’s AI solutions can add immediate value.

  • Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling.

  • Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship-building with executive-level stakeholders.

What We Offer
  • Impactful Work: Help shape the future of AI alongside brilliant minds formerly from Google, Apple, Spotify, Notion, Slack, and Databricks.

  • Accelerated Growth: Swift professional development supported by continuous feedback and direct mentorship from senior leaders.

  • Global Collaboration: Work alongside exceptional teammates across 5+ countries from our highly collaborative and inspiring office spaces.

#sanajobs

About You

Basic Qualifications
  • 2+ years of professional experience in a commercial, sales, go-to-market, or business development role; or 2+ years of experience in management consulting.

  • Demonstrated experience in pipeline generation, client outreach, or lead qualification.

  • Professional proficiency in English with excellent written and verbal communication skills.
     

Other Qualifications
  • Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain).

  • A Bachelor's degree or higher from a highly competitive or top-tier university.

  • Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenue.

  • A "first-principles" thinker with a strong bias for action, comfortable navigating ambiguous and fast-paced environments.

  • Highly collaborative, inherently curious, humble, and driven by a desire to exceed goals and elevate the team around you.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Workday London, England Office

7th Floor, 1 Finsbury Avenue, London, EC2M 2PF, United Kingdom, London, United Kingdom, EC2M 2PF

Similar Jobs

Yesterday
Hybrid
London, Greater London, England, GBR
Internship
Internship
eCommerce • Information Technology • Retail • Software
Analyze marketplace performance and client data to identify trends, opportunities, and actionable recommendations. Create client presentations and workshop materials, conduct e-commerce market research, collaborate on cross-functional initiatives, and support Customer Success leadership. The role requires strong analytical, communication, presentation, and problem-solving skills, along with proficiency in Excel and PowerPoint and an interest in e-commerce, AI, and emerging technologies.
Top Skills: DustGongGoogle WorkspaceExcelMicrosoft PowerpointSalesforce
Yesterday
Remote or Hybrid
London, Greater London, England, GBR
Senior level
Senior level
eCommerce • Information Technology • Retail • Software
Own enterprise sales strategy and the full sales cycle for Mirakl’s marketplace platform. Identify new enterprise clients, build executive relationships, exceed revenue targets, and drive growth through new logos, upselling, and cross-selling. Navigate complex technical, legal, and financial sales processes while selling to Fortune 500 retailers and B2B organizations. Travel as needed and contribute to Mirakl’s market presence.
Top Skills: EcommerceSaaSSoftware
Yesterday
Remote or Hybrid
London, Greater London, England, GBR
Junior
Junior
eCommerce • Information Technology • Retail • Software
Build prospect pipelines by researching enterprise businesses, identifying decision-makers, crafting targeted messaging, and generating engagement. Partner with Enterprise Account Executives on opportunity prioritization and prospecting strategies. Share outbound best practices, use AI to improve efficiency and commercial insight, and develop foundational skills for progression into sales or other departments.
Top Skills: OutreachSales NavigatorSalesforce

What you need to know about the London Tech Scene

London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account