Growth Marketing Manager

What You'll Do:

Architect the EMEA Growth Engine
Develop and execute a comprehensive, AI-enabled growth strategy aligned to aggressive regional revenue targets.
Build a full-funnel digital acquisition system that scales pipeline efficiently across multiple EMEA markets.
Define and own KPIs tied directly to sourced and influenced pipeline, CAC, conversion rates, and ROI.
Implement a structured experimentation framework (hypothesis → rapid test → measurement → scale or kill).
You are accountable for business outcomes — not channel activity.

Lead AI-Native Growth & Experimentation
Embed AI tools into campaign creation, content production, targeting, optimization, and reporting workflows.
Develop AEO (Answer Engine Optimization) strategies to ensure FloQast surfaces in AI-generated responses and LLM-driven discovery.
Identify and test unconventional growth loops using automation, personalization at scale, and AI-enabled segmentation.
Ship fast. Run 10+ structured experiments per month. Scale what works aggressively.
We expect you to use AI daily — not as a buzzword, but as leverage.

Dominate Paid Media
Own strategy and execution across Google, LinkedIn, and emerging digital channels.
Expand into new frontiers — video, programmatic, community-driven media, and underpriced platforms.
Drive intelligent budget allocation, incrementality testing, and ROI optimization.
Align digital investment tightly to EMEA sales priorities, target industries, and priority accounts.
Paid media is not a reporting channel. It is a strategic growth lever.

Own Organic Search & AI Discovery (SEO + AEO)
Build a high-impact EMEA SEO strategy focused on high-intent accounting and finance keywords.
Ensure FloQast content ranks not just on Google, but across AI-powered search experiences.
Partner with Product Marketing and Content to create authoritative, differentiated content that cuts through commoditized messaging.
Identify organic growth loops that compound over time.
The goal: When finance leaders search for solutions, FloQast is the answer — everywhere.

Break Conventional B2B GTM Thinking
Challenge safe, overused B2B messaging and formats.
Pilot bold creative approaches that differentiate FloQast in crowded markets.
Identify whitespace opportunities within EMEA sub-regions, verticals, and segments.
Test new acquisition approaches beyond traditional gated content and static campaigns.
If something feels stale, change it.

Optimize Conversion & Funnel Performance
Partner with web and global teams to drive conversion rate optimization across regional landing experiences.
Use behavioral insights and AI-driven analysis to identify friction in the buyer journey.
Run structured A/B and multivariate tests across messaging, creative, and offers.
Align closely with Sales to improve MQL → SQL → Opportunity conversion.

Measure What Matters
Own EMEA growth performance reporting with clarity and rigor.
Track pipeline, CAC, LTV, conversion rates, and incrementality.
Use attribution intelligently while challenging flawed assumptions.
Provide executive-ready insights and defend your growth strategy with data.

What You'll Bring:

Experience & Expertise

5+ years of B2B growth, digital, or demand generation experience (SaaS preferred)

Proven track record of driving measurable pipeline and revenue impact

Hands-on experience managing LinkedIn and Google Ads at scale

Demonstrated SEO success with measurable ranking and traffic improvements

Experience in multi-country or regional marketing environments preferred

BA/BS degree required

Experience with Hubspot


AI-Native & Experimentation Mindset

Deep familiarity with AI tools for content creation, automation, data analysis, and workflow optimization

Experience integrating AI into marketing experimentation frameworks

Comfort using AI to accelerate campaign production, targeting, and testing

A bias toward action — comfortable testing ideas that may fail


Analytical & Commercial Acumen

Strong understanding of B2B attribution, incrementality testing, and CAC optimization

Ability to distinguish between vanity metrics and commercial impact

Experience building structured experimentation roadmaps

Strong financial discipline in managing regional budgets


Personal Attributes

Builder mentality — thrives in high-growth, ambiguous environments

High ownership and accountability for measurable outcomes

Naturally curious and intellectually restless

Confident challenging legacy thinking

Clear communicator who can influence stakeholders across Marketing, Sales, and Leadership

Why This Role Matters:

EMEA represents one of FloQast’s most significant growth opportunities. The right leader in this role will directly influence regional market share, digital visibility, and revenue acceleration.

We are not looking for incremental improvement.

We are looking for someone who can help redefine how growth marketing operates in EMEA — using AI, experimentation, and bold thinking to create sustainable competitive advantage.