Growth Marketing Manager - New Channels | GoHenry
GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns.
Together, Acorns, PixPay, and GoHenry have over 6 million members across 5 countries. We are focused on empowering families with engaging money management tools, educational content, and a seamless product experience that creates financial well-being from birth to adulthood.
We are looking for a New Channels Manager to lead the charge in identifying, testing, and scaling non-traditional growth levers across our global footprint, including GoHenry, Acorns, and Acorns Early. You will be the architect of our expansion into emerging digital communities and offline spaces, ensuring we reach families wherever they are.
What you will do at GoHenry:
Strategy & Execution: Identify and launch experimental campaigns across emerging platforms such as Programmatic display, Reddit, Discord, and Roblox to reach our target demographics.
Offline Innovation: Scout and execute high-impact offline media placements to diversify our acquisition mix beyond digital-only channels.
Measurement & Analytics: Design and manage robust incrementality tests to prove the true value of new channels beyond standard attribution models.
Cross-Brand Collaboration: Work across the GoHenry and Acorns ecosystems to establish unified growth levers that benefit our global customer base.
Agile Testing: Rapidly iterate on creative and messaging, moving from "proof of concept" to "scaled channel" with speed and precision.
Reporting: Establish clear KPIs for new channels, providing stakeholders with deep insights into customer behavior and acquisition costs.
What you will bring to GoHenry:
Growth Mindset: A proven track record of "hustle"—you are a self-starter who can navigate ambiguity and execute quickly.
Analytical Rigor: Deep understanding of multi-touch attribution and experience running scientific incrementality and lift studies.
Platform Fluency: Direct experience managing paid in digital platforms such as The Trade Desk, Reddit, Discord or other new channel platforms.
Global Perspective: The ability to think globally while executing locally across UK, US, and European markets.
Creative Curiosity: You don’t just follow a playbook; you enjoy finding "white space" where competitors aren't playing yet.
What’s in it for you?
All the essentials you would expect, including a workplace pension plan, 33 days of holiday (including public holidays), & great company events local & abroad!
Other Offers:
GoFlex – Work from Home, Office, or a mix of both
Your Birthday Day off
25 days annual leave, in addition to 8 UK bank holidays
An excellent Induction & onboarding program with ongoing learning & development throughout your career
A choice between Bupa Health Cash Plan or Bupa Private Medical
Death in service – 4x your annual salary from month 1
Physical and Mental Wellbeing support and platforms for you and your family
Family-friendly leave policies
Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
Paternity leave – 4 weeks full pay after probation
Salary Sacrifice options
About GoHenry
We’re on a mission to help every kid be smart with money. Our goal? Create generations of independent, confident young adults, armed with money skills that will set them up for life.
How we do it:
We place the power in the hands of young people, giving them the tools they need to master the financial ropes for themselves. They can spend, save, earn, and give with GoHenry’s prepaid debit card and app – because learning through doing really works (and it’s more fun!). All while our unique built-in controls give parents total peace of mind.
We’re proud to say...
We ranked #38 in Newsweek's Top 100 Most Loved Workplaces in the UK in 2023.
We’re one of Tech Track’s top 50 fastest-growing UK companies.
We won Finders Kid’s Cards Customer Satisfaction Awards in 2022 and 2023.
We won the Tech for Good award at the Better Society Awards 2023.
Our kids and parents have donated over £500,000 of their own money to NSPCC via their GoHenry accounts.
But we’re still growing, and that’s why we need you.
GoHenry is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
