Location: London
Location Type: Hybrid - 2 days in the London office
About Kota
Kota is reimagining insurance and retirement benefits for the modern workforce. Through our two flagship products → Kota Platform, the first fully integrated benefits platform, and Kota Embed, our embedded insurance solution. We're making benefits more accessible, valued, and global.
Today, we power benefits for tens of thousands of employees at Europe's most forward-thinking companies, including Carwow, Tines, Zoe, and Remote. Founded in 2022, we've raised more than €20M from leading investors such as EQT Ventures, Eurazeo, Northzone, and Frontline, as well as founders and executives from Workday, Remote, Personio, OpenAI, and more.
This team works in a hybrid environment, with a minimum of two days per week in our London office.
Kota Embed puts our benefits products directly inside the platforms companies already use to run payroll and manage their people. It's one of the biggest growth opportunities in the business: a large, fast-growing base of companies that can offer their teams health and protection benefits through Kota in just a few clicks.
Most of this job is making a product convert inside someone else's product - placement, copy, onboarding moments, lifecycle. If your background is mainly paid, SEO, events, and MQL targets, this probably isn't the role for you
This role is responsible for turning that opportunity into live policies at scale. You'll build the growth engine behind Kota Embed - how we position and package Kota inside our partners' products, activate their customer base, and convert them. It's a high-ownership role for someone who loves building the machine, not just running it: you'll shape the strategy and own it end-to-end.
What You'll Do
Own the number: converting our Payroll partners' customer base into live Kota policies, end to end.
Position and package Kota so it converts inside our partners' products → the messaging, in-product copy and placement that turn a benefits section into sign-ups, whether Kota builds that experience or a partner builds it on our API.
Make sure customers discover Kota at the right moments, and optimise every step from first impression through to sign-up.
Build repeatable enablement for partner teams → plug-and-play decks, call scripts and campaigns they can run under their own brand.
Build lifecycle and re-engagement campaigns (email, sequences, retargeting) that pull people back and convert them.
Design and productise the partner launch playbook so every new partner and cohort ramps predictably.
Build a best-in-class self-serve experience that converts, backed by our sales team for higher-touch deals.
Instrument it all: define the funnel, run experiments, read the data, iterate.
Knowledge, Skills and Experience
4+ years doing growth work - in marketing, product, or a growth team; we care what you owned, not what it was called. Ideally the first or an early growth hire who built the motion themselves. You are a hands-on, super individual contributor.
You've owned a number measured after sign-up → activation, conversion to paid, feature adoption. If your track record is MQLs and launch calendars, this isn't the role.
Product marketing is your sharpest tool → positioning, packaging and copy that convert inside someone else's product, with no brand or push traffic to lean on.
Good product sense → you can mock up a flow fast enough to put it in front of a partner's product team, and you ship through influence, not authority.
Comfortable across the post-signup funnel → lifecycle, email, conversion optimisation.
Founder energy → resourceful, self-directed, no playbook needed.
Start-up/scale-up background; bonus for fintech, B2B2C, or embedded/partner channels.
Kota Benefits
Stock-options
Health Insurance
Up to 5% matched contribution to a Workplace Pension
Life Assurance cover
WFH stipend to support your home office needs
Generous Paid Time Off - work hard and take the time you need
Annual company-wide offsite
We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
