As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.
You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.
This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.
Responsibilities
Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
Brief internal and external writers, editors and subject matter experts
Monitor content performance and use insights to improve planning, prioritisation and execution
Work with internal and external resources to support digital PR efforts
Set up detailed SEO and AEO tracking and reporting
Utilise and enhance AI content production workflows to speed up production
Collaborate on ASO production and reporting with internal stakeholders
Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
Requirements
Experience in sports content, iGaming, or a similar digital content role
Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
Experience creating and managing content calendars across multiple channels
Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
Deep experience working in digital PR, SEO/GEO, or other digital content areas
Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
Comfortable working in an innovative, truly fast-paced, and performance-driven environment
What We Offer
Competitive salary and benefits package
Opportunity to help build and shape a high-growth sports and prediction markets content vertical
Flexible remote working policy
Collaborative and dynamic working environment with a focus on innovation and performance
Access to leading SEO, analytics, content and growth tools
If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.
