Growth Associate - CRM

🏡🏢This is a Hybrid role, the Marketing & Communications team work from our London (Shoreditch) Offices 3 days per week.

The Marketing & Communications Team at Capital on Tap
The Marketing and Communications Team drives brand awareness, customer acquisition, and engagement across all channels. They develop and execute marketing strategies, manage digital presence through website optimization, content creation, and SEO, and lead public relations and award submissions to build credibility. The team handles social media, community engagement, customer communications, and CRM to ensure consistent messaging and a strong customer experience. They also manage paid media, including Google Search, sponsored social content, and affiliate partnerships, to maximize growth and ROI.

What You’ll Be Doing
We are looking for a Growth associate (CRM management) to join our team and help us continue our rapid growth trajectory. As our new Growth Associate (CRM Management), you'll be the driving force behind our customer communications across all channels, developing game-changing initiatives and campaigns to boost engagement, reduce churn, and ultimately drive our business forward.

You’ll play a key role in the day-to-day management multi-channel communications designed to influence and captivate customers. Your work will involve diving deep into data to uncover valuable insights, allowing you to build targeted audiences and craft personalised messages that truly resonate.

From scoping initial project requirements and developing creative content to executing data mining techniques, you'll be responsible for audience building, ensuring seamless communication deployment, and generating reports that provide insights to all key stakeholders. This end-to-end approach ensures that every communication is strategically crafted, precisely targeted, and measurably impactful.

Reporting to our Marketing & Communications Senior Manager, you'll have the autonomy to make a real impact while receiving the support you need. You'll be at the heart of growth efforts, collaborating with our Product, Commercial, Operations, and Credit teams.

• Develop and implement a comprehensive CRM strategy aligned with overall business goals
• Planning and executing email marketing campaigns using our CRM platforms
• Create and optimise content for various marketing channels (email, SMS, and direct mail)
• Segment and target of customer groups for personalised communications
• Analyse campaign performance and actionable provide insights
• Maintain data integrity within the CRM systems
• Develop and implement marketing automation workflows
• Initiate and manage test-and-learn strategies to optimise communications effectiveness
• Research and propose new tools or functionalities to innovate our communications
• Monitor and optimise key performance indicators related to customer engagement and retention
• Identify cross-selling and upselling opportunities based on customer data analysis
• Create and manage customer loyalty programs to enhance retention
• Collaborate with cross-functional teams to ensure aligned messaging and strategy

We’re Looking For 🔎
Required skills:

• 2+ years of experience in marketing, growth or strategy roles
• Strong analytical skills
• Keenness to get hands dirty from day 1
• Excellent verbal and written communication skills, including copy editing and proofreading
• High ceiling and fast learner
• Highly organized and able to work with broad range of stakeholders
• Experience working with CRM platforms (e.g. Customer.io, Braze), using data visualization tools (e.g. Looker), writing SQL and running A/B tests is a big plus
• Basic HTML knowledge and familiarity with GDPR also a plus but not required

Diversity & Inclusion 🌈
We welcome, consider and encourage applications from anyone who shares our commitment to inclusivity. Join us in creating a space where authenticity thrives, and everyone can do their best work.

Great Work Deserves Great Perks
We try not to take ourselves too seriously (all the time) so we make sure our office is decked out with a pool table, arcade machine, beer tap, and a couple of office dogs thrown in for good measure. Check out our benefits:
🏥 Private Healthcare including dental and opticians services through Vitality
✈️ Worldwide travel insurance through Vitality
🎁 Anniversary Rewards (£250, £500, £750, 4-week fully paid sabbatical)
👛 Salary Sacrifice Pension Scheme up to 7% match
🏖️ 28 days holiday (plus bank holidays)
📖 Annual Learning and Wellbeing Budget
👪 Enhanced Parental Leave
🚲 Cycle to Work Scheme
🚂 Season Ticket Loan
💬 6 free therapy sessions per year
🐶 Dog Friendly Offices
🍫 Free drinks and snacks in our offices

Check out more of our benefits, values and mission here.

Interview Process 🤝
🤝First stage: 30 minute intro and values call with Talent Partner (Video call)
🤝Second stage: 45 minute CV overview and competency based questions with Marketing & Communications Senior Manager (Video call)
🤝Final stage: 45 minute case study with CCO (In person)

Other Useful Info
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📧Email [email protected] if you have any questions.

Excited to work here? Apply!
If you’d like to progress your career within our fast growing, profitable fintech then click apply and we will aim to get back to you within 3 working days (during busy periods this could take up to 5 working days.)