Global Lead - Custom and Proprietary (Audience/Media Measurement)

Make your mark at Ipsos!

Global Lead - Custom and Proprietary Research  

Ipsos Audience Measurement is recruiting for a Global Lead for Custom and Proprietary Research to drive our global growth strategy across major media owners, tech platforms, and digital players while serving as a recognized expert and external voice for Ipsos in the marketplace.  

What is in it for you?

This role offers a self-starter the autonomy to identify new market opportunities, craft bespoke research and develop new media measurement solutions to empower our clients to make confident decisions. 

You will have the opportunity to act as a central point of contact to grow and empower local teams to unlock new ways of selling. 

You can really make this role your own by building comprehensive Go-To-Market (GTM) materials, case studies, and offer frameworks, equipping teams to win new business and establish local capabilities from the ground up. 

If you are seeking a unique role, high profile with the prospects of making a huge impact both internally and externally, then this could just be the role that meets your career ambitions.

The Role:

Key Responsibilities 

Offer Development & GTM Enablement 

• Turnkey Productization: Package bespoke research solutions into scalable, standardized offer frameworks complete with pitch decks, value propositions, and pricing models.  
• GTM & Case Studies: Build a global repository of real-world case studies, product sheets, and GTM sales enablement assets to accelerate commercial conversations worldwide. 
• Team Upskilling: Train, coach, and equip local country teams on offer positioning, client discovery, and consultative selling techniques. 

Local Market Growth & Mission Leadership 

• Country Expansion Mission: Champion the growth mission across Ipsos, actively prioritizing hands-on support and resource deployment for local markets that currently lack custom & proprietary research activities.  
• Global-to-Local Bridge: Architect scalable commercial frameworks and repeatable pitch approaches that local teams can easily adapt, execute, and monetize.  
• Matrix P&L Influence: Drive global commercial success across regions, collaborating with local country managers and regional leaders to unlock brand-new revenue streams.  

External Voice & Industry Thought Leadership 

• Marketplace Representative: Act as a primary voice in the market and a recognized subject matter expert representing Ipsos at global media conferences, panels, and industry events.  
• Thought Leadership: Author white papers, industry commentaries, and opinion pieces on global media consumption shifts, platform monetization, and digital measurement trends.  
• Senior Client Advisory: Build authoritative relationships with C-suite stakeholders (CMOs, Heads of Research, VPs of Measurement) across major platforms and media owners.  

 
Commercial Leadership & Business Creation 
 

• Set the Commercial Standard: Act as a relentless go-getter, taking accountability for pipeline generation, revenue growth, and expanding Ipsos’s footprint with global media clients. 
• Proactive Pitching: Identify unmet client needs within major platforms, streaming services, and global media players and proactively bringing innovative new research ideas to market. 
• Cross-Functional Alignment: Lead indirect teams across Research, Operations, Sales, and Marketing to execute the offer roadmap effectively.

Essential Experience:

• Strong experience of selling market research to major players in media 
• Demonstrated experience developing GTM materials, packaging commercial offers, and building reusable case study libraries. 
• Track record of capability building, mentoring, and upskilling country teams—especially in developing or non-participating research markets  
• builder wDeep experience navigating and selling into global tech platforms, media owners, media agencies and brands 
• Established presence as an industry expert or public speaker representing a brand in the external marketplace. 

Skills & Mindset 

• Go-Getter: A self-motivated who creates their own playbook and leads by example. 
• Market Evangelist & Educator: Passionate about empowering local teams and serving as a high-visibility spokesperson for Ipsos. 
• Offer Architect: Master of translating complex research methodologies into simple, standardized GTM packages and ROI-driven commercial proposals. 
• High Commercial IQ: Master of consultative selling—able to translate complex methodologies into simple, ROI-driven business proposals. 
• Global Perspective: Strong cross-cultural management skills with the ability to influence and collaborate with empathy across diverse international teams. 
• Media Savvy: Deep foundational understanding of audience measurement, media effectiveness, attribution models, and emerging ad-tech trends. 

Desirable skills:

• Experience of a similar role within an agency environment (highly desirable)

• Established contacts and network in the media measurement industry (highly desirable)

Benefits

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities.

We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. We appreciate you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.

Ready to have an impact? Apply now!

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!