Global Data Lead

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

As the Global Data Lead, you will play a pivotal role in setting the direction for Constellation’s data services across the globe. With our client investing heavily in digital media and managing billions of interactions with consumers annually, this role offers an unparalleled opportunity to shape data-driven strategies that enhance consumer experiences, drive sales, and optimize return on investment.

The role will set the strategy, scope projects, oversee deployment and measure results to cover Paid media, Owned media and CRM data. You will have a working knowledge of all these areas but will be supported by the paid media, analytics, data engineering, commerce, owned and CRM teams. 

Overall Responsibilities

• Lead Constellation’s Data & MarTech relationship with Samsung around the world.
• Build strong relationships with our clients stakeholders, internal Constellation teams and the key partners such as Google and Adobe.
• Proactively identifying emerging opportunities, threats, gaps & present solutions to the client, such as AI. Bring together the best of Publicis services and other tech & media partners to address these opportunities and meet their needs.
• There are four key responsibilities for the role:
  • Build our reputation at the clients HQ as the best partner for data-driven marketing consultancy and implementation. This will include building relationships with key clients, and, over time, converting these relationships into paid projects.
  • Develop Constellation’s internal data strategy, seeking to be ahead of our clients needs so we are ready to support their future data needs.
• Actively engage key regions and countries on a recurring basis to bring local market perspective, feeding challenges & needs to global teams.
• Work closely with the broader Constellation leadership team, including leadership
• The role will be supported by delivery partners across Publicis Groupe to bring specialist digital, technology and data.
• Contribute to the development of the broader Constellation and Publicis digital product. Ensure our agency’s single source of truth of our data is managed rigorously with a definitive plan and evolution.

Qualifications

Who we are looking for;

• A strong data practitioner, with experience gained from within a digital agency, client digital/data role, data agency, media agency or other similar role.
• Paid, owned, website, & commerce data experience.
• Strong knowledge of key digital platforms, CRM, data and web analytics providers, including Adobe Marketing Cloud, GMP, GCP, Meta and other partners.
• Strong knowledge of data management, analytics with experience of deploying data & analytics projects across large accounts.
• Have managed multi- million budgets across an international scope.
• Flexibility to travel internationally from time-to-time (~12x per year).

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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