GBI DCom Media Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

• Haleon announced ambition to drive Digital Commerce penetration ahead of other channels
• GBI market, being the 4th biggest one, plays a pivotal role in delivering the company’s promise. Complex market structure composes of all digital channels: Pure Play, Omni (brick & click), e-Pharmacy, Omni Pharmacy and emerging channels. Each one of those has its own peculiarities, often with differences between the customers within the channel
• Digital Insights are fundamental to the success of Haleon in GBI and those insights will be a core structure of our category initiatives in this space
• This individual will support Haleon’s approach to DComm media to help support the growth of our eCommere business.

Key responsibilities

Delivering across key DComm media objectives

• Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) with the objective to help deliver Haleon eCommerce business objectives.

Budget, Process and Planning Ownership

• Work with DComm agency to understand sufficiency, working with relevant brand and trade teams to continually close gaps based on NS targets
• Critical Path Management: Work with the multi-functional teams to ensure campaigns are optimised taking into consideration needs of both sales and marketing teams
• Understanding of process and requirements of digital media at each stage (going between brand alignment to channel alignment)
• Manage the budget tracking process with rigour. Working with agency and finance partners in brand to ensure alignment on investment targets and ROI’s
• Preparing internal and external presentations to be shared with key stakeholders
• Management of digital media agency and close alignment with retail agency teams

Drive Shopper Activation

• Collaborate with shopper teams and sales teams to ensure optimised grocery execution
• Creation and sharing of golden rules for all activation

Capability Management across wider Haleon teams

• Best Practice Sharing and Upskilling: Help us to continue to drive digital engagement across all relevant teams in GBI

Qualifications and skills

Essential

• Strong analytical skills and experience with overseeing business reviews
• Strong communication skills and ability to lead the audience
• Passionate about insights and an ability to deliver compelling justification and category leading projects, both externally and internally
• Sense of urgency, responsibility and learning agility

Preferred

• An interest in the world of digital commerce would be advantageous
• Previous working experience in marketing, digital media, sales, or digital commerce would be a plus

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.