FTC Marketing Manager, Strategic Campaigns

Company Description

This is a fixed-term contract (FTC) for a duration of up to 12 months, which might be extended or converted to a permanent role.

We are Analysys Mason – a global management consulting firm helping clients to make and act on the decisions that steer their progress and connect our world.

Specialising in technology, media and telecoms, we provide bespoke strategy, transaction, transformation and regulation and policy consulting, combined with research and insights. We help clients navigate complex transformation journeys, always shaping the next.

Since 1985, our team has expanded to 400+ professionals across 14 offices in 12 countries and our experts have taken on work in over 140 countries, making us a truly global company.

Our vision is to be the leading authority and catalyst for digital change, connectivity and inclusion. We are committed to a sustainable, connected future – contributing to a world where technology delivers for all.

Alongside our private equity partners, Bridgepoint, we are planning to significantly grow and develop our activities, and the marketing team plays an integral part in achieving these ambitious plans.

Job Description

This is a fixed-term contract (FTC) for a duration of up to 12 months, which might be extended or converted to a permanent role.

In this role, you will be instrumental in helping raise brand awareness to our target audiences and to contribute to the commercial success of the business.

Reporting to the Marketing Director, you will closely work with our consulting and research experts to identify propositions and topics to take to market via integrated content campaigns.

You will create innovative campaign content, and work with our Marketing capabilities teams (digital, editorial, design) to create maximum impact across all channels.

You will also work closely with the whole business to educate, engage and enthuse the organisation about campaigns and to raise internal awareness and confidence to use campaign assets in client interactions.

Although based in the London office, and you will have the opportunity to work from home each week.

Your day-to-day responsibilities will include:

• Identifying potential campaign topics that support our strategic growth initiatives with senior stakeholders in consulting and research.
• Developing and distributing engaging and compelling marketing content to implement these campaigns, using our online and offline marketing channels.
• Monitoring and optimising the performance of all campaigns for maximum impact.
• Helping colleagues across the business to use campaigns to develop relationships with potential and existing clients.
• Driving excellence and best practice in collaboration with the wider marketing team.

Qualifications

We recognise and celebrate the fact that not everybody is the same, and we value the diversity of backgrounds and skillsets you will add to our team.

If you recognise yourself in the following points, we would like to hear from you:

• Track record of delivering impactful integrated marketing campaigns with the aim to generate MQLs
• Experience or exposure of the world of technology, media and technology
• Experience in working with and influencing market experts and senior stakeholders.

Additional Information

Excellence | We are passionate and aspire to be the industry benchmark.

Partnership | We are one team, and we inspire, motivate and coach each other.

Innovation | We are problem-solvers, and we do not share away from a challenge.

Integrity | We treat people with dignity and respect.

Empowerment | We motivate, inspire and train our people to be the best they can be.