Freelance - Senior PR Account Executive

About Plus Group

The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus’ philosophy, we go beyond the ordinary to create meaningful connections that transcend transactions. Our ecosystem unites PRM, NaF+, SPANDY, and THEM AGAIN under one collaborative banner, supported by GEN+ — a team of over 3,000 experts across 60+ nationalities. Together, we deliver impactful outcomes for brands, businesses, and people globally through creativity, innovation, and integration.

What will be your responsibilities?

Working on a diverse portfolio of international tourism clients, including National Tourism Organizations (NTOs), Hotels, and Resorts.

·         Collaborate within an account team to implement effective PR strategies and plans.

·         Cultivate strong relationships and networks with colleagues, clients, and media professionals, addressing day-to-day inquiries from the media and other organizations.

·         Monitor diverse media channels, including newspapers, magazines, journals, broadcasts, newswires, social media platforms, and blogs, to identify opportunities for clients.

·         Conduct research and disseminate targeted press releases to the media.

·         Compile and analyze media coverage, generating comprehensive clipping reports.

·         Contribute to the organization of PR events, such as press conferences, exhibitions, open days, and press/influencer trips.

·         Support in identifying speaker opportunities and exploring suitable brand collaborations.

·         Manage and curate content on social media platforms like Twitter, Instagram, and Facebook, engaging with users to enhance brand presence.

·         Generate regular client reports and actively participate in client meetings.

·         Conduct research for new business proposals and present findings to the leadership team.

• Bachelor's degree in marketing, communication, Journalism or similar fields.
• A solid 2-4 years of experience in a similar role.
• Proven experience in PR, showcasing a track record of successfully boosting brand visibility.
• Exceptional writing skills with the ability to craft sharp, witty narratives that captivate and inspire.
• Expertise in media relations with a good network in media, capable of turning influencers and journalists into enthusiastic advocates.
• A collaborative team player with a passion for brainstorming and celebrating victories together.

What The Role Can Offer You

• Access to a global network of specialized communicators collaborating with top-tier brands.
• Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
• The opportunity to be part of a passionate and supportive team
• Attractive Health Insurance benefits
• Conveniently situated office in the heart of London