Senior Account Executive, Public Relations

Responsibilities Include (but are not limited to)

• Ability to provide proactive consultation to the client on integrated marketing and communications methods (paid, owned, earned or shared)
• Identifying areas of improvement related to client delivery, such as streamlining organizational processes and pursuing further education related to the clients’ business.
• Works with the account managers and account leaders to ensure they understand the ultimate objectives of both strategy and tactics
• Developing ideas for integrated work and content across print, digital and social media
• Ability to craft strong creative, media, and brand narratives
• Demonstrates an increasingly working knowledge of multiple channels and how to execute programs across channels
• Build and maintain media lists, create, pitch, and coordinate news release templates and distribution
• Compile, measure, and track metrics across multiple platforms
• Developing strong working relationships with clients as well as Vested team members
• Reviewing work being produced by the team to ensure output is up to Vested standards
• Works toward becoming an expert on their client's business and Vested’s role as a strategic communications partner
• Supporting the team by assisting with research and brainstorming sessions
• Preparing account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence
• Ability to manage multiple projects, tasks and deadlines simultaneously

Ideal Candidate will have:

• Expressed knowledge and interest in financial services, public relations or integrated marketing communications

• Bachelor's in Marketing, Public Relations, Communications, Journalism, or at least 4 years of related working experience 

• Previous financial services PR or Marketing Communications experience, preferably with clients across personal finance such as mortgages, savings, insurance and banking

• Experience in media monitoring, list building, trend spotting, conducting outreach, and monitoring for coverage

• Experience of media relations efforts, including developing and drafting pitches and long-form content

• Shows ownership over their work - quickly works to correct mistakes and focuses on delivering high-quality output

• Leverages existing skill sets and proactively identifies how to tap into these skills on behalf of clients