Product Marketer - London

If you join Sequence, you'll help build the platform that lets companies get paid - we’re already processing $1bn+ in annual invoice volume and growing fast.

We're building the AI-powered revenue platform for modern finance teams, replacing fragile spreadsheets and legacy systems with software their teams love using.

Cognition, incident.io, MoonPay, and 100+ other high-growth companies trust us to handle their entire revenue cycle across quoting, billing, and revenue recognition.

Founded by repeat entrepreneurs, we hit 10x ARR growth last year and just closed a $20M Series A led by 645 Ventures, alongside a16z and exceptional founders and CFOs from companies like Decagon, Klaviyo and Wise.

Small team, big opportunity, real ownership. You'll do work that matters, have direct access to customers, and grow alongside the company.

If you want to do the best work of your career at a company that's scaling fast, we'd love to meet you.

We're looking for a hungry, AI-native Marketer to help us cut through the noise and build on Sequence's presence in the market. This role includes demand gen, producing creative written and visual content and product marketing. You'll translate our product usp into creative linkedin, blog and email content, and drive inbound pipeline through events and strategic partnerships .

This is a hands-on execution role. You need to have a strong pulse on our market, be able to diagnose what moves the needle for growth at each stage of the funnel, beyond just headline metrics, and exercise creative flair in execution. You'll work directly with our leadership team to launch products, tell our story through case studies, white papers and blog content, and find new creative ways to reach Finance leaders at fast-growing B2B companies.

The ideal person for this role sees AI as a force multiplier. You're the type of person who builds automated content engines, uses Claude to write in multiple brand voices, and leverages Cursor to ship landing pages without waiting on engineering. You get more done in a week than most marketers do in a month. You don’t necessarily have to have formal/traditional marketing experience for this role, but a sense of taste and storytelling are essential.

For this role, we’re looking for an extremely high-agency, creative generalist. Nothing is outside of your remit. You come up with an idea and execute it within days.

Drive creative campaigns that generate inbound

• Own end-to-end campaign execution for product launches, thought leadership initiatives, and content plays

• Develop and execute 2-3 high-impact campaigns per quarter that drive measurable inbound pipeline

• Build creative assets (copy, basic design, social content) and coordinate with our design engineer for more complex work

• Test unconventional channels and tactics to reach our target audience of Finance leaders

• Develop a deep context for the market we’re operating in and find creative ways to stand out and differentiate.

• Execute on high quality Finance events in conjunction with our partner ecosystem

Build AI-powered marketing infrastructure

• Create automated content engines that generate personalized materials at scale (e.g., solution pages for different verticals, email sequences, social content)

• Leverage AI tools (Claude, GPT, Cursor, workflow automation) to dramatically increase output without sacrificing quality

• Build and maintain marketing assets, landing pages, and campaigns with minimal engineering support

• Stay on the cutting edge of AI marketing tools and find creative applications for our use cases

Craft compelling product narratives

• Translate technical product features into customer benefits that resonate with finance teams

• Write copy for launches, campaigns, website pages, and sales enablement materials

• Work closely with our founder to refine messaging and positioning as we evolve

• Enable our sales team with clear, compelling materials that help them win deals

Partner across product, engineering, and sales

• Work with product and engineering to identify growth opportunities that live in the product itself (referral programs, viral loops, in-product campaigns)

• Collaborate with sales to create assets and campaigns that accelerate inbound pipeline and make their lives easier

• Bridge the gap between what we're building and how we tell that story to the market

• Identify creative ways to turn product features into growth levers

Experiment and iterate rapidly

• Find ways to stand out and take a different path to our competitor set.

• Track performance metrics and quickly pivot based on what's working

• Test new channels, formats, and messaging to find what resonates with our audience

• Document learnings and build a playbook for repeatable growth

• You have 2-4 years of marketing experience, ideally in B2B SaaS or fintech environments

• You're genuinely excited about AI tools and already use them extensively in your workflow (Claude, GPT, Cursor, workflow automation tools)

• You have a portfolio of campaigns you've shipped that drove real business results

• You're highly resourceful and have a bias for action; you don't wait for perfect information or permission. You move fast and iterate quickly.

• You can write compelling copy and strong design taste (enough to create solid v1s)

• You're comfortable operating with ambiguity and figuring things out as you go

• You're excited to become fluent in the world of CFOs, Finance operations, and B2B billing

• You prefer clearly defined processes and established playbooks over building things from scratch

• You're looking for a traditional brand marketing or demand gen role with a big team

• You need clear direction and struggle with ambiguity

• You're not excited about learning new AI tools and finding creative ways to leverage them

• You view marketing as managing agencies and vendors rather than doing the work yourself

• You're not comfortable shipping basic web projects yourself

• Work directly with founders who have decades of experience building successful companies

• Join at an inflection point where your work will directly shape our market presence and growth trajectory

• Be on the front lines of AI adoption in marketing; experiment with cutting-edge tools and approaches

• Meaningful equity stake in a well-funded, fast-growing startup backed by tier-1 investors including a16z

• Small team where your impact is immediately visible and you have real ownership

• Build the foundation of our marketing function as we scale

We're moving very fast and are ready to act quickly to introduce top talent to our team. Our interview process has been optimized to provide a quick decision-making process, so you can quickly get up and running with our team if there is a mutual fit.

1. 15-minute screening call with Talent Lead (Emily)

2. 30-minute interview with Donal

3. 30-minute cultural fit session with our Founder & CEO (Riya)

Public resources on Sequence:

Podcasts:

• Wharton FinTech: Reinventing Billing & Quote-to-cash (Dec 2025): origin story, why Riya built Sequence after her first exit.

• Tech Finance with Sasha Orloff: E14: Revenue Models 101 & the New Stack: pricing/revenue models, quote-to-cash thesis.

• Riding Unicorns: S6E5 (written recap): M&A, founding story, enterprise product views.

• Bae HQ: Episode 207: a16z round, category vision.

• The SaaS CFO with Ben Murray: AI-native B2B billing pitch.

• Converge Podcast (May 2024): "financial router" framing.

• Transcript of the Wharton FinTech episode if you want to skim rather than listen.

Written:

• USXP: From Oxford to a16z: building a US-first mindset at Sequence: go-to-market and US expansion.

• The FP&A Guy: How modern finance teams are automating billing with AI: guest piece on AI in finance ops.

• Sequence blog: Introducing Sequence 2.0: her launch post for the AI-native rebuild.