Financial Services and Trading Growth Marketing Director

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

WoodMac.com

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Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

We’re looking for a strategic, data-driven, commercially minded and highly collaborative Growth Marketing Director to lead and scale our growth marketing efforts. In this role, you will directly manage a team of global growth marketers responsible for developing and executing global growth marketing strategies (bowtie) that drives pipeline creation and progression to won revenue. Spanning across new customer acquisition and customer growth (expansion, renewal and advocacy).

You’ll collaborate closely with vertical sales, product Financial Services and Trading commercial leadership and across all marketing teams to build and deploying marketing campaigns across all stages of the funnel, inclusive of account-based marketing, that are continuously optimized based on performance.

You’ll work closely with senior leadership across the business and therefore need to be comfortable influencing individuals and teams across all divisions and seniorities.

You’ll be a key part of our Growth Marketing Leadership Team, that builds a high-performance culture, a change agent who is able to lead teams through ambiguity, driving creative innovation, efficiencies and effectiveness through the adoption of AI  

Key Responsibilities

• Own the global growth marketing strategy for Financial Services and Trading, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances.
• Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR).
• Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals.
• Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals.
• Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.
•  Track KPIs, providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings.
• Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce,  Dreamdata, Super metrics) to manage campaign journeys,  nurture processes and  optimisation for performance management.

Requirements

• Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing or performance marketing leadership role.
• Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and all channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g. Salesforce, Pardot, Dreamdata, Supermetrics,, etc.).
• Experience in adopting AI, leveraging intent data, to enable pipeline creation and progression through identification of buying groups and signals (Bombora, 6sense etc)
• Exceptional analytical and problem-solving skills with a test-and-learn mindset.
• Excellent communication, data storytelling and cross-functional collaboration skills.
• Experience working in a global, matrixed organization is a must, to effectively manage stakeholders, leading through ambiguity and change.

Preferred Experience and Qualifications

• Industry knowledge in Finance Services and Trading
• Account-Based Marketing experience and tools expertise (e.g. Bombora, 6sense, salesforce).
• Experience scaling marketing in a high-growth or SaaS company.
• Bachelor’s degree in marketing, Business, or related field.

What Success Looks Like

• A high-performance team culture, with a team focussed on driving the insights and actions to exceed our marketing goals (OKRs)
• Exceeding YoY performance benchmarks.
• Driving improvements in ARR, NRR and GRR as part of the wider GTM team.
• Increased marketing-sourced pipeline and closed-won revenue for new customer acquisition (based on ARR goals).
• Increased marketing engaged pipeline, to increase velocity and won-revenue conversion rates.
• Increasing Marketing-influenced pipeline and won-revenue conversion rates for customer expansion (based on ARR goals).
• Improved product usage and retention rates for target accounts.
• Shorter sales cycles and improved lead-to-opportunity conversion rates (spanning all customer growth types).
• Strong alignment between GTM teams through integrated planning (marketing, sales, customer and segment commercial teams).

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.