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Navan

Field Marketing Manager

Posted 12 Minutes Ago
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Hybrid
London, Greater London, England, GBR
Senior level
Easy Apply
Hybrid
London, Greater London, England, GBR
Senior level
Owns UK field marketing strategy and executes integrated campaigns, customer events, webinars, partner activations, and localized programs. Partners with Sales and Customer Success to drive customer engagement, product adoption, cross-sell, upsell, pipeline, and revenue growth. Collaborates with central marketing teams, manages budgets and vendors, establishes campaign follow-up processes, and analyzes performance to improve regional marketing impact.
The summary above was generated by AI

As Field Marketing Manager for the UK, you’ll be the regional marketing lead based in London - owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across Europe.

What You’ll Do:

  • Own the UK field marketing strategy and execution plan, aligned to regional expansion priorities and company growth objectives.
  • Build campaigns that help existing customers discover and adopt Navan’s other product lines, in partnership with Sales and Customer Success.
  • Plan and deliver high-impact programs—including customer events, executive experiences, webinars, partner activations, and localized campaigns—that deepen customer engagement and create qualified expansion opportunities.
  • Partner with Sales and Customer Success leaders to identify high-potential accounts, understand customer needs, and tailor programs to support cross-sell and upsell motions.
  • Collaborate with central Marketing teams—including Content, Digital, Creative, Product Marketing, and Marketing Ops - to adapt campaigns, messaging, and assets for EMEA customers.
  • Establish clear processes for campaign follow-up and handoff, ensuring Sales and Customer Success teams can act on engagement signals and track opportunities through to expansion.
  • Measure program performance against engagement, product adoption, pipeline, and revenue goals; use insights to improve campaign impact and investment.
  • Manage budgets and vendor and agency relationships, balancing cost efficiency with high-quality customer experiences.
  • Lead cross-functional planning and share best practices that help regional teams deliver effective, customer-focused expansion campaigns.

What We’re Looking For:

  • You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.
  • You bring 5+ years of experience in field marketing, customer marketing, demand generation, or events - ideally in a high-growth technology company.
  • You have a track record of creating marketing programs that deepen customer engagement and contribute to measurable pipeline or revenue growth.
  • You’re comfortable building campaigns for existing customers, including programs that support cross-sell, upsell, and adoption of additional products.
  • You combine strategic thinking with strong project management and execution, and can lead programs through ambiguity.
  • You work effectively across Sales, Customer Success, Product Marketing, Content, and Marketing and Revenue Operations.
  • You’re analytical and use data to evaluate performance, report results, and improve future programs.

Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes against job qualifications for this role. All final decisions are made by human recruiters and hiring managers. 

Human oversight: Metaview does not automatically reject candidates or make final hiring decisions. Our recruiters and hiring managers review all outputs and make the final hiring decision regarding every application. 

  • Your rights: If you prefer to have your application reviewed without AI assistance, you may request a human evaluation by entering your email here. Your decision to do so will not affect how your candidacy is evaluated. 

Please refer to our Candidate Privacy Notice for more information about our processing of personal data, and your rights.

Navan London, England Office

81-87 High Holborn, London, United Kingdom, WC1V 6DF

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