The Field Marketing Manager at Veeva will develop and execute marketing plans, manage events, and create integrated campaigns, focusing on demand generation and customer engagement.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
As Field Marketing Manager at Veeva, you have the opportunity to learn from a high-caliber team at a high-growth company. You can make a real impact across many areas, including demand generation, events, digital marketing, sales enablement, and communications. If you are results-driven, resourceful, and strive for excellence, this could be the perfect role for you.
What You'll Do
- Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
- Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
- Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc.
- Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
- Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
- Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting.
- Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making
Requirements
- 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
- Self-directed and able to manage multiple stakeholders, priorities, and projects
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Proficient in delivering content via social media tools such as LinkedIn
- Growth-minded and a team player
Nice to Have
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-selling, and upselling campaigns
- Experience using Marketo
- Life sciences industry experiences a plus, but not essential
Perks & Benefits
- Huge opportunity for career progression
- Incredible support from the wider team and a best-in-class tech stack to help you be successful in your role
- Work anywhere policy – Yes, you can utilize our office spaces or work remotely when you need to
- Don't just take our word for it; apply here and find out more!
#RemoteSpain
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.
If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
Top Skills
Digital Advertising
Marketo
Social Media Tools
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