Field Marketing Manager

Role Title: Field Marketing Manager
Reports to: Senior Marketing Manager
Location: London, Paddington (Hybrid)
Role Type: Permanent, Full-time

Introduction to VIOOH 

VIOOH launched in 2018. From our headquarters in London, we connect media buyers and sellers across the globe using a custom, full-stack IT platform. We’ve built partnership agreements with more than 40 DSPs, and programmatic access to premium Out-of-Home (OOH) inventory.

No-one is better placed than VIOOH to serve media owners and media buyers. We know that owners want to maximise the commercial effectiveness of their assets, and that buyers want to get absolute maximum ROI on campaigns. These interests are entirely compatible, because advertising that gets results works for everyone.

We are a fast growth company, working hard to change the conversation about the Out-of-Home industry, and focused on building our global presence. Financially backed by the world’s #1 out of home company JCDecaux, VIOOH offers an integrated platform to provide automation and programmatic trading for the benefit of the whole Out-of-Home sector.

The role

The field marketing team is responsible for working alongside our Commercial team to maximise revenue from each country that is live with VIOOH, helping to stimulate demand by educating the markets about programmatic DOOH, and helping to prepare new clients for launch from a marketing perspective.

Based in London, this role will act as the marketing liaison with clients based in the APAC region (currently covering Australia, New Zealand and Singapore but excluding HK and mainland China), as well as supporting our UK-based buy-side Business Development and DSP partnerships team to plan, activate and evaluate marketing activity in market, including content development to support the team’s needs.

We’re looking for someone with a solid marketing background, who can roll up their sleeves, think creatively and work independently to deliver successful marketing and communications campaigns.

Responsibilities include: 

• Create and deliver the tactical marketing plan for the allocated markets to grow VIOOH’s visibility in-market amongst agencies, DSPs, and media owner prospects. 
• Strategically plan, implement, and review all promotional activities, events, and lead-generating activity using data, analytics, and creative thinking.
• Create sales support materials to support the Commercial team as needed, thinking about the process holistically to ensure optimisation and uptake across the team
• Manage all local marketing spend, measure and optimise return on investment.
• Work with the marcomms team to promote VIOOH’s brand across all communication channels, including working with our local PR consultant, the global lead PR consultant and our CMO to oversee PR in your region.
• Source and manage speaking opportunities at industry events (online and offline), as well as VIOOH-owned events as appropriate.
• Work closely with to support our Commercial team and new media owner partners as they prepare to launch and on an ongoing basis.
• Work with the Senior Research & Insight Manager as well as external partners to manage the creation of case studies / commercial award entries end-to-end.
• Support our Product Marketing team to launch new products/features in-market.
• Create or adapt engaging thought leadership content that will resonate with VIOOH’s media owner, DSP and agency clients across the region.
• Work with the rest of the Field Marketing team to co-ordinate and develop content to support our Business Development team needs.

Our ideal candidate:

• Experience working in a marketing role (min 3+ years), APAC experience a bonus but not essential
• Experience working within a media, tech or programmatic trading company.
• Ability to thrive in a fast-paced, flexible environment
• Ability to multitask and prioritise
• Good attention to detail and accuracy
• Excellent written and verbal communication
• PowerPoint ninja and preferable experience in Hubspot
• Drive to build things and develop a foundation - this role requires someone with a desire to make an impact and a passion and ability to build campaigns from the ground up. 
• Flexibility: there will be times when you need to attend calls with clients at the start of the day, and you are likely to travel to the region once per year.

Application overVIOOH

Our recruitment team will work hard to give you a positive experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through to your onboarding.

VIOOH is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.