Executive, Paid Social

2520 - Executive, Paid Social

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As Account Executive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core. 

Key Responsibilities: 

As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include: 

Campaign Management 

• End-to-end set up of paid social campaigns across all the relevant social platforms. 

• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. 

• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary. 

• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. 

• Writing performance commentary that delivers valuable insight and recommendations to clients. 

• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects. 

Client & Partner Management 

• Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.  

• Working with partners and attending regular platform training sessions to further develop your paid social skillset. 

Operational Excellence 

• Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. 

• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. 

• Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries. 

Skills and Experience

The Account Executive position is aimed at someone passionate about starting a career in digital marketing and paid social. We are looking for a candidate with the following attributes: 

• Display an eagerness to learn. You should be diligent and attentive to detail, able to listen, learn new skills, and put these into practice quickly.  

• Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area. 

• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).      

• Being part of a busy agency environment we regularly work with large amounts of data so a confidence with numbers is also a must.  

• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.  

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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