Events and Campaigns Manager

A bit about usThe roleWhat success looks like
Key Responsibilities
Plan and deliver events

• Own event planning and logistics from the initial brief through to event-day delivery and post-event follow-up: venues, quotes, bookings, registration, guest communications, materials and running orders.
• Run the invitation programme for each event with Sales: agree invite targets per person, track invitations through to registration and attendance, and report progress weekly.
• Deliver our own buyer events in London and Los Angeles, and organise GEEIQ's participation in agreed industry events, including preparation, meeting coordination and supporting communications.
• Find and secure speaking opportunities for our founders at events where media buyers gather, and prepare the briefing and follow-up around them.
• Coordinate speakers, suppliers and internal contributors so that everyone understands their responsibilities.

Own campaign delivery

• Turn approved briefs into delivery plans with clear milestones, responsibilities, budgets and measures of success, and maintain the campaign calendar.
• Coordinate email, social, website and other agreed activity, working with marketing operations and specialist suppliers where needed.
• Write event invitations, reminders, promotional emails, short social posts and follow-up communications using approved messaging, and adapt reports, articles and case studies into campaign materials suited to each audience and channel.
• Manage asset requirements, production schedules and approval deadlines, checking that materials are accurate, on brand and ready to use.
• Identify competing deadlines and capacity constraints early, and recommend practical changes to keep priority activity on track.

Manage suppliers and budgets

• Brief suppliers clearly, assess work against agreed requirements and manage deadlines.
• Track committed costs and actual spend, keeping an accurate view of each campaign or event budget.
• Make routine delivery decisions within agreed limits, seek approval for material changes to scope, cost or messaging, and build reusable briefs, schedules and checklists that make future delivery more efficient.

Connect activity with follow-up and results

• Agree follow-up responsibilities and timing with Sales before events and campaigns go live, and provide clear handovers with the relevant audience, engagement and event context.
• Bring together reporting on response, registrations, attendance, follow-up and spend, supported by marketing operations.
• Review results, gather feedback and recommend improvements to future delivery.

Skills, Knowledge and Expertise
What you need to succeed

• Experience delivering business events and B2B marketing campaigns from planning through to follow-up.
• Confidence handling event logistics and resolving practical problems on the day.
• Strong organisational skills and the ability to manage several deadlines, suppliers and internal contributors at once.
• Clear, accurate writing, with the ability to adapt existing messages into effective campaign communications.
• Experience working within agreed budgets, reviewing quotes and tracking costs.
• Familiarity with CRM and marketing tools, and confidence using campaign reporting.
• An understanding of how marketing activity supports conversations with prospective customers.
• The judgement to act independently within an agreed brief and recognise when a decision needs wider input.

Nice to have

• Experience running invitation-led events for senior audiences, in the UK and the US.
• Experience working with brand marketers, agency teams or paid media buyers.
• Experience in B2B technology, SaaS, media or advertising.
• Familiarity with HubSpot.
• Experience coordinating product launches.
• An interest in gaming and virtual worlds.

About
Go Virtual with GEEIQ - we’re the data platform helping brands like Walmart, Gucci, L’Oréal and Porsche navigate, measure and grow across virtual worlds. Think Ralph Lauren in Fortnite or Elton John in Roblox, that’s where we come in. Based in London, our 40-person team combines platform data and human expertise to help the world’s biggest brands navigate this new marketing frontier. We believe the metaverse hype is over; brands now demand measurement, attribution and real ROI. That’s what we deliver. Every idea is valued here - we’re collaborative, curious and ambitious, shaping how brands Go Virtual with confidence.