EMEA Integrated Marketing Campaigns Director, Emerging Markets

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EMEA Integrated Marketing Campaigns Director, Emerging Markets

London (Battersea) / Hybrid 

 In order to support our ongoing growth, we're excited to add an EMEA IMC Director to our regional team to support with our new emerging markets, including; Nordics, Middle East, Spain, Italy, Turkey and more.

OVERVIEW:

The EMEA IMC Director will be responsible for developing and executing the integrated marketing communications strategy across Europe, the Middle East, and beyond. This role will lead cross-functional teams to ensure we activate consistent and impactful full funnel campaigns across all channels, including digital, social, public relations, events, and traditional media. The ideal candidate will have a deep understanding of the EMEA market, a passion for storytelling, and a proven track record of driving successful marketing campaigns that resonate and align to business objectives and country nuances.

Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement a comprehensive IMC strategy for the EMEA region that aligns with global, regional and country objectives to drive business growth.
• Lead the creation and execution of multi-channel marketing campaigns, ensuring consistency of messaging across all touchpoints.
• Work closely with regional and global marketing teams to localize global campaigns and ensure relevance to the EMEA market.
• Manage the EMEA marketing calendar, coordinating with key stakeholders to optimize campaign timing and impact.

Team Leadership & Collaboration:

• Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
• Collaborate with cross functional team, including; category marketing, sales, and analytics teams to ensure alignment of marketing efforts with business goals.
• Build strong relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.

Market Insights & Analysis:

• Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize campaign performance.
• Monitor competitive activity and adjust marketing strategies accordingly.

Budget Management:

• Support in development and management of the marketing budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Brand & Content Management:

• Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.

Some of the skills and experience you'll bring: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in marketing communications, with a significant portion spent in the EMEA region.
• Proven experience in leading successful integrated marketing campaigns across multiple channels.
• Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA.
• Excellent leadership skills with a track record of building and managing high-performing teams.
• Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
• Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
• Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus.
• Preferred: Experience in relevant sectors, familiarity with emerging marketing trends and technologies, EMEA experience, willingness to travel.

Personal Attributes:

• Strategic thinker with a creative and innovative approach to marketing challenges.
• Highly organized, with strong project management skills and the ability to manage multiple priorities.
• Culturally aware, with the ability to navigate and appreciate the nuances of different markets.
• Results-driven, with a strong focus on delivering measurable outcomes.
• Strong interpersonal and team management skills.

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