Editor - Luxury & Premium

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision –  we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Sitting within the editorial team, the Editor – Luxury and Premium will be responsible for ideating, developing and delivering copy across the FLANNELS and FRASERS ecosystem. Guided by each fascia’s brand strategy and tone of voice, they will be responsible for copy and content curation across all categories, including fashion, beauty and home.    

Responsible for developing and delivering the content calendar, they’ll manage the content roadmap, define the brand voice and drive the messaging framework for everything from campaigns to content series. A guardian of brand voice, storytelling and execution, they’ll ensure content is on message and delivering against the content strategy.

Key Responsibilities:

• Lead the development and execution of the always-on content calendar, from ideation through to delivery.
• Own and evolve the brand voice, ensuring all copy is consistent and platform appropriate.
• Ideate, write and curate editorial content across FLANNELS and FRASERS blog platforms, informed by insights, commercial priorities, cultural relevance, and SEO/GEO best practices.
• Conduct interviews with designers, influencers and campaign talent across multiple touchpoints.
• Deliver and adapt content across channels, including CRM, paid media, retail, social and web.
• Edit and oversee copy produced for brand partners, ensuring quality and alignment.
• Contribute to campaign development by producing compelling copy that supports creative concepts and broader brand and media strategies.
• Mentor and develop junior writers, providing clear editorial direction and feedback.
• Manage the day-to-day running of editorial calendars, ensuring deadlines are met and content is delivered to a high standard.
• Collaborate closely with the Content Manager to amplify content across brand

• Exceptional writing and editing skills, with the ability to adapt tone across multiple brand voices.
• Strong editorial judgment with a keen eye for detail across both copy and visual storytelling.
• Highly organised, with the ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinker with a proactive approach to ideation and problem-solving.
• Self-motivated, adaptable and collaborative, with a positive, solutions-focused mindset.
• Excellent proofreading and editing capabilities, including managing external contributors and junior team members.
• A strong understanding of SEO and GEO and the ever-changing AI landscape and how this shapes content.
• Culturally aware, with a strong interest in fashion and beauty.
• Experience leveraging AI tools to enhance content creation and efficiency.
• Hands-on experience with CMS platforms and a solid understanding of digital content publishing.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.