Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
We are looking for a E-commerce Campaigns Manager to drive Joybuy's commercial campaigns and customer activations across the UK market.
Working at the intersection of Marketing, Product and Commercial teams, you will be responsible for planning and delivering campaigns that bring the Joybuy website and app to life. From seasonal promotions and product launches to locally relevant commercial initiatives, you will create engaging customer experiences that drive traffic, conversion and repeat purchases.
This is a highly cross-functional role combining commercial thinking, campaign management and operational excellence within one of the world's largest e-commerce companies.
Key Responsibilities- Plan and execute commercial campaigns: Develop annual and seasonal campaign plans based on business priorities, customer behaviour and market trends. Design engaging campaign mechanics and deliver local activations that support commercial objectives.
- Own on-site campaign operations: Manage the day-to-day execution of campaigns across the Joybuy UK website and app, including homepage merchandising, campaign pages, promotional placements and content scheduling to deliver an engaging customer experience.
- Drive platform performance: Monitor key business metrics including traffic, conversion, customer engagement and GMV. Analyse campaign performance, identify optimisation opportunities and continuously improve execution.
- Leverage customer and market insights: Analyse shopping behaviours, local trends and customer preferences to optimise campaign strategy, content and promotional activities for the UK market.
- Collaborate across teams and partners: Work closely with Merchandising, Product, Design, Marketing and Commercial teams, as well as brands and merchants, to deliver impactful campaigns and continuously improve platform operations.
- Localise customer experiences: Adapt campaign messaging, promotional content and customer journeys to ensure they are relevant, engaging and tailored to UK customers.
- You have at least 4 years experience managing commercial, on-site activations or e-commerce operations within an online retailer, marketplace or digital platform.
- You have a strong understanding of the UK e-commerce landscape, consumer behaviour and emerging market trends.
- You are comfortable analysing performance data and using insights to optimise campaigns and improve commercial outcomes.
- You have experience working cross-functionally with Product, Marketing, Merchandising and other business teams.
- You thrive in a fast-paced, data-driven environment and enjoy balancing strategy with hands-on execution.
- You hold a Bachelor's degree (or equivalent) in Business, Marketing, Economics or a related field.
- You are fluent in English.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.
JD.com London, England Office
London, United Kingdom
