Director of Strategic Consumer Intelligence

Responsible for providing oversight and management of audience creation and insights.  Assessing programme effectiveness, reviewing consistency of adoption, spreading best practices and hot audiences. Maintaining the audience and insight development roadmap.

This role will be hands on in terms of the data and analytics while collaborating with various parts of the organization.  It also involves coaching, mentoring others with extended partnership across many disciplines and markets.

This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behaviour and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.

Role Responsibilities:

• Strategic partner for audience creation and optimizations through media campaign process
• Demonstrate highly visible leadership with a willingness to deeply research and understand our client’s business issues
• Create audience insights: market, and audience sizing, behavioural insights on personas, to refine the audience segmentation
• Insight development and curation to support audience development
• Global audience creation with local market execution for biddable activation
• Strategic recommendations for programme effectiveness ensuring cross-market adoption of best practices
• Education around data tool solutions to our local teams
• Team mentoring, development and management

Skills and Experience:

• Advanced understanding of data analysis, marketing campaign strategy and insight generation
• Familiarity with modelling techniques like predictive modelling, MMM, Clustering, Segmentation. 
• Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements
• Ability to generate a powerful storyline from data that is in multiple sources, tools and data environments
• Familiarity with A/B testing, campaign analytics and unstructured data is helpful.
• Experience with Marketing and Media related data sources and technology like syndicated research sources (ComScore, TGI, GWI etc.)
• Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings
• Excellent communication skills and ability to inspire and teach a range of business and technical stakeholders at all levels
• Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology, identify and adapt to the appropriate approach to fit your audience, and respond to unexpected questions on the spot
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)
• Excellent project management skills
• Proactive, organized, dedicated, team player 
• Experience coordinating large groups of people, building strong relationships and establishing processes to ensure an effective flow of communication
• Experience working in an agency environment and knowledge of the agency media campaign planning and execution process

Flexible Working

We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.