Lead the GTM, Growth, and Revenue engines for the Elevate customer conference, managing key responsibilities in demand generation and event marketing strategies.
Description
GTM - Elevate by monday.com
You will lead the team behind the GTM, Growth, and Revenue engines for our flagship customer conference. You must be a visionary strategist capable of mapping out upmarket growth plays, but also a full-stack operator who can roll up your sleeves to build the ABM workflows and attribution models that make our vision a reality. This is a managerial position, and we accept only candidates who fulfil all the above requirements.
About The RoleKey Responsibilities
- Target Account List: Partner intimately with Sales, Customer Marketing, and Customer Success to define the Target Account List and its segmentations.
- Sales Orchestration: You will design the playbooks that turn AEs, AMs, and CSMs into high-velocity event promoters. Lead the strategy for targeted expansion, cross-sell, and product usage at Elevate
- Attribution & ROI: Build the multi-touch attribution models that prove the event’s impact on the sales cycle
- 10-Year Demand Gen Mastery: Deploy sophisticated, multi-channel campaigns (Paid Social, Search, Email, In-app) that prioritise high-intent accounts and prospects over generic lead volume.
- Campaign Scaling: You have the experience to take a "pilot" campaign and scale it across global territories without losing precision or brand integrity.
- Promote the Elevate Brand, we are building one of the most massive events in the industry.
- 10+ Years in Demand Generation: You have been in the trenches of B2B SaaS for over a decade and have a proven track record of driving $M+ in influenced pipeline.
- Full-Stack Ops Experience: You are proficient in the "Modern Revenue Stack"
- Up-Market Expertise: You understand the nuances of selling to Enterprises and SMBs.
- "Conf & Campaign" Veteran: You have successfully led GTM for large-scale flagship conferences and understand the unique "T-Minus" pressure of event marketing.
- Strategic "Doer": You can present a 12-month GTM roadmap to the Board, then go back to your desk and build the workflows yourself if needed.
monday.com London, England Office
monday.com London Office
20 Rathbone Place, London, United Kingdom, W1T 1HY
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