The Director of Product Marketing will lead positioning, messaging, and go-to-market strategies while collaborating with Product and Sales to enhance brand perception and drive product success.
The OpportunityWhat We're Looking For
At ESW, we help the world's most ambitious brands sell across borders and we're good at it because we go deep. Deep on the markets, deep on the buyers, deep on the operational mechanics that make global commerce actually work. Our marketing team doesn't just support the business; it shapes how the world sees us and how our customers understand what's possible.
We're looking for a Director, Product Marketing to help us tell that story better and to build the systems, content, and team that make it stick. This role reports to the VP of Marketing.
This is a senior, visible role with real influence. You'll sit at the intersection of product, sales, and marketing, translating what we build into messages that move buyers, enable sellers, and build the ESW brand in the market. You don't need to have worked in ecommerce or cross-border commerce before but you need to be curious about it and willing to get fluent fast.
What You'll Own- Positioning and messaging for ESW’s products, ensuring clarity, credibility, and relevance for our target buyers
- Drive alignment across the commercial organisation, working closely with Product, Sales, Client Success, and Marketing to ensure messaging is consistently adopted and used
- Lead go-to-market strategy for new products and major updates, ensuring launches are coordinated, impactful, and effective from day one
- Act as a strategic partner to Product, bringing market insight, buyer intelligence, and competitive context to help shape product priorities
- Build and maintain deep market and competitive intelligence to inform positioning, sales narratives, and differentiation
- Define and evolve ideal customer profiles (ICPs) and buyer personas across regions, verticals, and buying roles, ensuring usability across the organisation
- Develop sales enablement assets that get used, including pitch decks, battle cards, and case studies, created in close collaboration with Sales
- Lead product launches and campaigns end-to-end in partnership with demand generation, content, and digital teams to drive pipeline impact
- Define success metrics for Product Marketing and work with Marketing Operations to track performance, generate insight, and drive continuous improvement
- Deep product marketing experience with a proven track record of owning positioning, sales enablement, and product launches at a senior level
- Experience in ecommerce or cross-border commerce, or strong curiosity is a nice-to-have
- Strong ability to simplify complexity, translating market dynamics and product capabilities into compelling, buyer-centric messaging
- Demonstrated strength in both strategic thinking and hands-on execution
- A collaborative, trust-building working style with Product, Sales, and senior leadership
- Analytical rigor - you make decisions with data and know how to find the signal in the noise
Our purpose is simple: to create moments that matter between people and the brands they cherish. We enable brands to expand their global reach, facilitating simple and seamless ecommerce experiences for consumers worldwide. Through our integration solutions, we deliver a complete international checkout experience, including local duties, taxes, fulfilment, delivery management, and global returns and payment processing capabilities. Guided by our values - Own It, Champion Simplicity, Win as One, and Debate then Commit - we strive to foster innovation, accountability, and teamwork, creating solutions that inspire trust and drive impactful results.
Why Join Us- Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.
- Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.
- Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.
- Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.
ESW is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at ESW are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
If you require any reasonable accommodations or adjustments throughout the hiring process, please let us know. We are dedicated to ensuring equal access and opportunity for all candidates.
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