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Legora

Director, Product Marketing

Posted 7 Days Ago
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In-Office
London, Greater London, England, GBR
Senior level
In-Office
London, Greater London, England, GBR
Senior level
The Director, Product Marketing leads product positioning, messaging, and go-to-market strategy for Legora's platform. Responsibilities include team recruitment, market strategy formulation, cross-functional alignment, and impact measurement.
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About Us

Legora is on a mission: to redefine how legal work gets done. From the very start we have been very clear about the fact that we are not building a solution for lawyers, we are building it with them, because it is the only way to make sure it gets done the right way; working side-by-side every step of the way.

Our AI-native workspace empowers legal professionals not just to work faster - but to ask better questions, unlock new insights. Every day, we push the boundaries of legal tech to make complex processes smarter, faster, and more human. From thousands of documents analysed in minutes to intelligent workflows designed in collaboration with leading practices, we’re turning possibility into reality.

Today we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird and Linklaters in over 40 countries, but we have no plans on stopping here. We ship fast, we iterate effectively, and we scale rapidly - not by accident, but by design.

When you join Legora, you become part of a team that believes "good enough" isn’t good enough and that the way to win is together, by empowering lawyers to do their best work with technology that truly understands them. If you’re excited by building from first principles, working with exceptional people, and accelerating change in a high-stakes, high-impact domain—then this is the moment and the place.

We’re not just shaping the future of legal tech — we’re defining it. Ready to join us in building the intelligent future of law?

We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on.

This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage.

The role reports to the VP of Product Marketing, with scope to build and manage a small team.

Core Responsibilities
  • Recruit, mentor, and develop a small team of product marketing professionals as the function scales

  • Define and own product positioning, messaging, and narrative strategy for your team and area of the platform

  • Lead go-to-market strategy end-to-end. From market insight and narrative development through operational execution and performance measurement.

  • Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it

  • Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities

  • Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story

  • Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles

  • Align cross-functionally on roadmap priorities, launches, and market feedback

  • Establish KPIs and reporting for your area's marketing impact, ensuring clear line-of-sight from activity to revenue

What We're Looking For
  • 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI

  • Proven track record of leading and developing high-performing marketing professionals

  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers

  • A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers

  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets

  • Exceptional writing and storytelling. You should be able to point to something you've written and defend every word

  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute

  • Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering

  • Based in or willing to relocate to Stockholm, London, or New York City

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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