Director, Performance Marketing

The Role:

As the Director of Performance Marketing, you will join a lean but high-performing Growth team to take our paid marketing efforts from 1, and in many cases 0, to 10. This is an ideal role for someone who is looking to build a B2B paid media function from scratch, with ownership of a multi-million dollar annual budget across various digital platforms. This is a highly cross-functional role that will collaborate daily with our sales, sales operations, growth marketing, analytics, finance, product, and web engineering teams.

This Director of Performance Marketing is responsible for developing a strategic paid media approach and digital experience across paid search (SEM), paid social, video, and ABM to achieve lead and revenue generation goals. In addition to being accountable for driving paid media strategies, she/he will be hands-on in setting up and executing campaigns across several media platforms (with agency support) while managing continuous campaign optimization.

Responsibilities:

• Drive performance marketing which includes working with the digital marketing team to plan and execute online performance campaigns, including paid search (SEM), paid social, display, video, and ABM
• Design, implement, and optimize paid media strategies using all known digital channels paid search, paid social, video ads, and ABM focusing business growth
• Collaborate with the lines of business, digital marketing (Web) team, and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning, and targeted digital experiences
• Work with technical stakeholders in Web, martech, and BizApps to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
• Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends, and user behavior
• Team with agency partners, managing paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting
• Design the campaign architecture and execute new prospect acquisition strategies and tactics across paid search (SEM), paid social, ABM, affiliate/direct media buys, display, and test into new channels
• Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly
• Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success
• Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement

Qualifications:

• 10+ years experience in integrated demand and deep hands-on keyboard paid media expertise in adtech and martech, including GTM, Google Analytics, DSPs, Google media channels Meta, LinkedIn, etc.
• Excellent problem-analytical and problem-solving skills with the ability to interpret and extract insights from multiple and complex data sources
• Proven ability to drive performance optimization through testing and experimentation
• An entrepreneurial mindset and a desire to get into the details to drive performance with a high bias for action
• Thrive in fast-paced and high-performance environments
• Superb verbal and written communication skills with the ability to present to various audiences

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time.