Marketing Performance & Technology Director (12 month mat cover)

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role / Position Overview

The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences. 

To achieve this, we are seeking a candidate with significant agency experience—whether brand or client-side—who can bring deep expertise in paid media strategy, full-funnel marketing, and agency management to drive impactful outcomes. This experience is critical for navigating the fast-paced, dynamic landscape of global marketing and ensuring alignment with our ambitious growth objectives.

Part of our growth ambition, hinges on using advanced data, technical solutions, and marketing automation to navigate the same increasingly complex and dynamic external environment. The Marketing Performance & Technology Director will lead a team of experts through this period of change, ensuring the development of innovative and strategic capabilities that drive sustainable growth.

The Performance Marketing team plays a pivotal role in building awareness and consideration for the FT and its subscription products while efficiently acquiring new customers. Through expert programme management, the team harnesses industry trends, data insights, and technology to deliver innovative, omni-channel marketing approaches that drive new customer acquisition and engagement. 

Reporting to the Managing Director of the Consumer Revenue Group, this role is instrumental in delivering critical initiatives in 2025 to achieve ambitious objectives and establish the foundation for long-term growth.

Key Responsibilities

• Lead, nurture, and inspire the Performance Marketing team, fostering a culture of collaboration, innovation, and continuous development. Find opportunities for team members' growth, providing mentorship, training, and support to elevate individual and collective performance.
• Partner with Marketing, Product & Tech and Analytics teams to continue to invest and improve our integrations to enable the technology vision. Work effectively and collaboratively with teams across the business to influence and deliver consumer revenue team goals.
• Lead global paid media strategies across web and app, driving customer acquisition through full-funnel approaches, adapting to market conditions, and managing agency partnerships to align with business goals.
• Champion the FT’s first-party data and advanced segmentation strategies across all acquisition marketing initiatives, ensuring efforts are maximised ahead of future industry challenges.
• In collaboration with Product and Technology colleagues, contribute to the shaping of the martech strategy by integrating data and technology into decision-making processes, ensuring alignment with business goals, and driving adoption across marketing activities to enhance efficiency and future-proof capabilities.
• Drive marketing effectiveness by embedding best practices, enhancing analytics and attribution frameworks, ensuring consistent data collection, and addressing impacts of cookie reliance to optimise media spend and campaign strategies.
• Lead conversion optimisation - steering testing and experimentation programme to pursue commercial objectives and to drive improvements across the customer journey.
• Leverage data insights and paid media strategies to support experimentation, testing, and scaling of impactful changes that enhance user experience and conversion rates.

Required Skills / Experience 

• At least 8 years of experience working in Performance Marketing
• Thought leadership in MarTech with +4 years' experience of driving MarTech strategy in a customer focused & revenue driven organisation
• A strong collaborator, with the ability to foster positive working relationships across the business 
• Ability to influence at a senior level and work alongside technical teams 
• Experience in a similar industry or with recurring revenue / subscription models.
• Proven experience in media agency management and relationships
• Proven knowledge and experience of working with key marketing technology tools and systems
• Proven experience of translating and communicating accurate information to technical and non-technical stakeholders
• Strategic problem solver that can see beyond the day-to-day to help reach marketing and revenue goals and improve the customer experience

What’s in it for you? Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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