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Ipsos

Director (Growth) - Creative Excellence

Posted 8 Days Ago
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Hybrid
London, Greater London, England, GBR
Senior level
Hybrid
London, Greater London, England, GBR
Senior level
In this role, you will drive business growth by expanding client relationships, overseeing proposals, leading projects, and developing market insights, ensuring Ipsos remains a key player in advertising effectiveness and creative excellence.
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In the Ipsos Creative Excellence team we partner with clients to put the voice of the consumer front and centre in the campaign development process. We work with some of the biggest, ambitious and most dynamic businesses in the world, working across the whole creative cycle, from early-stage campaign development to pre-testing to post campaign evaluation studies.  Building on several years of rapid growth, we have ambitious targets for the future – you will play a key role in helping us meet them.


Day to day

 

These are the types of things you can expect to be doing during your day-to-day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:

 

  • Business Development: expand our client base, proactively unlocking growth opportunities and ensuring Ipsos is in the consideration set for key prospects when they are reviewing their pre-testing partners.
    • You will work closely with the Leadership Team to shape, deliver and implement commercial growth strategies.
  • Key Prospects Pipeline: be responsible for all key performance metrics relating to assigned prospect accounts – opportunity metrics, conversion analysis and growth pipeline development.
  • Proposal Oversight: lead response to RFPs with best-in-class proposals that demonstrate a strong understanding of client needs and leverage our industry leading products. 
  • Senior Account Sponsor: lead on the win and set up of medium and large-scale programmes.
  • Thought Leadership: develop insight-driven thought leadership, champion globally produced thought leadership, take on external speaking opportunities and participate in industry forums.
  • Creative Expertise: be a recognised comms expert, using your extensive experience to upskill junior members of the team – both formally (training sessions) and informally (on-the-job).
  • Market Intelligence: monitor the competitive landscape, identifying market trends and opportunities to maintain Ipsos’s competitive advantage.

 

About You

Essential criteria

These are the areas of knowledge and expertise that matter most for this role. 

  • A passion for all things brand and comms.

  • Experience winning or running large, multi-country pre-testing programmes.

  • Brilliant advisory skills, with the ability to translate research findings into actionable insights, demonstrating a clear understanding of what they mean for our client's businesses.

  • Exceptional client service skills, with a proven track record of building strong relationships with client teams and their ad agencies.


Desired criteria

  • .Cross-functional collaboration experience working with other subject matter experts and delivery teams to maximise commercial opportunities
  • Thought leadership and content development experience within the insights or data sector, including webinars, whitepapers, and industry presentations
  • Event representation and speaking experience at industry conferences and forums with proven ability to drive client engagement

Behaviours:

  • Proactive
  • Takes initiative
  • Collaborative
  • Client-focused
  • Detail-oriented
  • Supportive
  • Analytical thinking
  • Resilience, flexibility and agility
  • Leadership and social influence
  • Creative thinking
  • Motivation and self-awareness
  • Technological literacy
  • Empathy and active listening
  • Curiosity and lifelong learning
  • Service orientation and customer service

Benefits:

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities. 

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. 

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer.  We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome. 

Ready to have an impact? Apply now!

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the Team

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results.  We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched).

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