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The Marketing Practice

Director, CX and AI

Posted 6 Hours Ago
Be an Early Applicant
In-Office
London, Greater London, England, GBR
Senior level
In-Office
London, Greater London, England, GBR
Senior level
The Director of CX and AI leads the DX team, develops CX strategies for B2B clients, and drives AI innovation and revenue growth through strategic leadership and hands-on client engagement.
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tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us. 

You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies. 

So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you.

What we are looking for

At tmp, we partner with leading B2B organisations to rethink and reinvent their customer experience in a world shaped by AI, data, and evolving buyer expectations. 

This role sits at the intersection of CX strategy, digital experience (DX), and AI innovation. It has been created to drive a step change in how we design, deliver, and commercialise CX and AI-enabled solutions across our client base. 

You will lead and grow our DX capability, working closely with strategy, engineering, UX, and client services teams to deliver high-impact work while shaping how tmp evolves its AI-enabled offering. 

This is a senior, hands-on leadership role combining team leadership, client strategy, and commercial ownership. 

What you will do:

This is a senior role that involves team leadership as well as hands-on client work. 

DX team leadership and capability building 

  • Lead and develop the DX team, including engineering and UX specialists 
  • Define and evolve the vision, positioning, and capabilities of the DX function 
  • Build a high-performing, scalable team aligned to client and commercial needs 
  • Partner with senior leadership to ensure the DX team is integrated into broader agency delivery

CX and DX strategy for clients 

  • Lead CX and digital experience strategy engagements for enterprise B2B clients 
  • Work with marketing, revenue, and digital teams to design coherent, end-to-end customer experiences 
  • Translate business challenges into actionable CX, UX, and technology solutions 
  • Shape projects such as: 
  • Website and platform CX strategy 
  • Customer journey and lifecycle design 
  • AI-enabled experience design 
  • Act as a senior client partner, confident engaging at executive level 

AI innovation and operating model development 

  • Stay at the forefront of developments in AI, applying both curiosity and critical thinking 
  • Identify practical opportunities to embed AI into client solutions and internal ways of working 
  • Help define and evolve tmp’s AI-augmented operating model
  • Work closely with the CSO to shape the agency’s AI narrative and go-to-market approach 

Commercial growth and revenue ownership 

  • Drive growth in DX, CX, and AI-related revenue streams 
  • Identify and develop new opportunities within existing and prospective clients 
  • Support and lead pitches, proposals, and capability storytelling 
  • Ensure work is delivered in a commercially effective way, balancing quality and profitability 

Requirements

Who you are

  • Highly curious about AI, technology, and customer experience 
  • Commercially minded, with a strong understanding of how strategy drives revenue 
  • Comfortable operating at both strategic and hands-on levels 
  • Confident working with both senior executives and technical specialists 
  • A collaborative leader who can bring multiple disciplines together 

What you will need

  • 8-10+ years’ experience working with large B2B organisations across CX, DX, or digital strategy 
  • Proven experience leading and growing teams in an agency or consultancy environment 
  • Strong track record delivering CX, UX, or digital transformation projects 
  • Experience working with Martech and digital platforms 
  • Demonstrated experience applying or delivering projects involving AI (including GenAI) 
  • Ability to translate complex concepts into clear, actionable strategies 
  • Strong commercial acumen and experience contributing to revenue growth 

Benefits

What we offer in return

  • Generous holiday allowance (Plentiful PTO) 
  • Shutdown between Christmas and New Year 
  • Private healthcare and dental insurance  
  • Group income protection 
  • Salary sacrifice pension scheme  
  • Access to well-being coaching or counselling sessions once a week  
  • Financial health support 
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks. 
  • Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme. 
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions. 

A note on applying 

Not sure you tick every box? Apply anyway. Research shows some people hold back unless they meet 100% of the requirements. We do not want that to be you. 

At tmp, we hire for potential, mindset, and character as much as experience. If you are excited about the role but your background is not a perfect match, we would still love to hear from you. You might be exactly what we are looking for, either for this role or another. 

We are committed to building a diverse team because diversity fuels creativity and better results for everyone. We encourage applications from all backgrounds. If you need any accommodations during the process, just let us know. 

As an employee of tmp, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies. 

HQ

The Marketing Practice London, England Office

Clareville House, 26-27 Oxendon St, 4th Floor, London, United Kingdom, SW1Y 4EL

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