Director, Activation

1454 - Director, Activation - Client Teams 

ABOUT WPP & OPENDOOR 

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. 

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon. 

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too. 

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. 

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future. 

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity. 

For this position, you take much higher and wider level of responsibility in the planning and buying delivery of AV campaigns across your Client(s), including the delivery of audits / PRFs and managing the AV strategy across your clients. You are trusted to produce accurate work and prioritise tasks with minimum supervision.

Role Summary and Impact 

Core Responsibilities:

• Delivering media buying commitments across multiple clients who work with different auditors and methodologies, regular internal reporting and problem solving. Must be experienced in working with media auditors
• Ownership of all day to day buying delivery through being both hands on and supervising line report(s) to ensure:
  • All buying metrics are hit – campaign objectives, deal parameters and client commitments
  • Processes and admin are adhered to including approvals (on time), book moves, TV value monitoring and reporting, spend checks, reconciliations, 3rd party tagging & tracking delivery and all financial admin is correc
• Developing annual, quarterly and campaign-based AV strategies across multiple clients, you will have to:
  • Justify the presence of linear TV on a schedule, understand the power of TV in helping clients to achieve their business objectives
  • Justify the presence of Video on Demand on a schedule, have a good understanding of this fast-moving area
  • Be able to consider and evaluate the relative merits of different campaign options including for example, Channel mix, TV flighting, Targeting, Time-length etc.
  • Be able to present post-campaign analyses of buying results and refer-back to objectives defined at the planning stage, subsequently incorporating learnings into the future planning
  • From time to time, you will be required to present elements of the AV strategy as part of new business pitches
• Team management: You are responsible for ensuring the high standards of work and attitude in the team by:
• • Overseeing work for accuracy and quality
  • Motivating the team to deliver against this high base
  • Proving guidance with prioritisation so deadlines are always met
  • Coach your team in all aspects of the role including managing goal setting and feedback

The Candidate

• Must have extensive / relevant experience working in AV team within a media agency.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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