Digital Sales Lead

Job Description:

Hybrid – once every two weeks on site at Bupa Place, M50

Permanent

Salary – £80,000 + excellent benefits

37.5 hours per week

We make health happen.

Working in our support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

Role Overview

Our Digital Sales Lead is a crucial role within our Digital and Data team to own, drive and deliver our sales growth strategy.

You’ll help us make health happen by:

• Analysing sales performance metrics and base performance to drive sales processes and improve sales outcomes.
• Owning sales forecasting and management of B2B base - work with Data teams to develop forecasting tools that enable delivery of targets, drive efficiency and improve the customer experience.
• Developing critical insight into how we build and maintain relationships with customers to enhance their experience and encourage repeat business.
• Work closely with digital marketing teams to develop acquisition strategies to grow our direct-to-consumer business.
• Driving roadmaps and actions across stakeholders to deliver on sales growth strategy and maximise opportunities.
• Owning trading rhythms and updates with senior stakeholders, ensuring a clear view of performance challenges and opportunities along with supporting key actions required to maximise potential performance.
• Understanding and utilising data insights to analyse the customer journey to uncover, test, prioritise, and deliver growth plans.

Key Skills / Qualifications needed for this role:

• Strong experience in CRM, Digital marketing, Data and Analytics or customer base management.
• Deep understanding of customer lifecycle management across large customer bases and new acquisition strategies.
• Strong skills in interpreting data to drive insights and improve sales performance.
• Proven stakeholder management experience and strong communicator who is able to drive stakeholders to deliver against sales goals.
• Strong strategic thinker who is able to shape the growth strategy and future sales initiatives.
• Extensive experience in measuring and optimising customer lifecycles, utilising multiple channels and teams to drive performance.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual Health Services Bonus Scheme
• Support with travel costs via a season ticket loan or cycle2work
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

At Bupa we strive to ensure all our of customers, patients and staff are safe.  All employees have a duty to ensure that safeguarding children, young people and adults at risk is prioritised and acted on appropriately

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