Digital Research Analyst

Who We Are:

IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Key Responsibilities and Accountabilities

• Primarily focused on preparing insightful reports from multiple data sources
• Analysis of data from multiple web analytics sources, e.g. Google Analytics, Facebook Insights, X Analytics, YouTube Analytics
• Audience and market research
• User experience research/ testing
• Liaising with a content-creation network of users or freelancers
• Social media management, content generation and publishing, content planning and evaluation
• KPI tracking
• Resource planning, project management and milestone tracking
• Online and offline marketing (including basic SEO of content)

Knowledge and Experience

• Demonstrable understanding of web and social media analytics tools and an inbuilt curiosity for digging into data at a granular level (e.g .Google Analytics, Facebook Insights, YouTube Analytics, X Analytics)
• A love of technology and an aptitude for technical exploration; whilst there is no requirement for any coding knowledge, it always helps to understand how the fundamental infrastructures of the internet, websites, and digital platforms work
• An understanding of how brands commonly utilise the web and social media to grow, engage and monetise their audience
• An interest in sport and its ability to positively impact society

Skills and Abilities

• Excellent communication skills, both written and verbal. Ability to follow a style-guide when producing Powerpoint documents
• Organised, proactive and able to meet fixed deadlines while managing multiple client demands (a typical month might involve working across 3-5 different clients at one time)
• A commitment to continual professional development of oneself and others
• Hard-working, flexible and adaptable
• The ability to effectively communicate and provide quick and accurate feedback
• Customer or client-focused approach
• Strong initiative with a 'can do' attitude and willingness to be flexible in approach to achieve desired outcomes
• Numerate with good experience of using spreadsheets to understand and manipulate data
• Methodologically disciplined with strong attention to detail and continual ability to question assumptions
• Active user and advocate of social media with a perspective on the social and media impacts of such products as X, Facebook, Instagram, YouTube, Reddit, Snapchat etc.
• Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels and present work
• Desirable: Some experience of content creation and management

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.