Digital Marketing Specialist

PIB Group

The Role – Digital Marketing Specialist  

Join PIB Group’s growing Specialty Marketing team, working across a varied portfolio of brands in insurance, employee benefits and risk management. You’ll deliver campaigns, improve websites and support lead generation in a role where your work will have a visible impact. 

This is a hands-on delivery role across multiple PIB brands. The Digital Lead will set priorities and standards; you’ll turn agreed briefs into completed work across email, websites, landing pages, SEO, paid media, tracking and reporting. It is not a purely strategic, single-channel or agency-management role. 

This role is available on a UK-based remote basis, with occasional travel for team meetings, conferences and other essential in-person activity. Candidates who prefer hybrid working may also work from a suitable PIB office.

While we don't expect you to be an expert in every area of Digital Marketing, we are looking for someone who specialises in Paid Search, Website Builds & Migrations, or Tracking & Analytics.

What you’ll be doing:

• Build, test and deliver email campaigns and automated email journeys or flows across multiple PIB brands. 
• Support the ongoing development and improvement of our website portfolio, including website rebuilds, page building, content migration, SEO checks, quality assurance and launch activity. 
• Build, manage and optimise paid search and paid social campaigns, including setup, landing pages, conversion tracking, reporting and lead generation for Sales teams.
• Deliver on-page and technical SEO improvements, and use GA4, Google Tag Manager and campaign tracking to measure performance and produce clear, actionable reporting.
• Take a proactive, responsible approach to AI: use approved tools to improve digital delivery, identify opportunities to adopt new capabilities as they become available, and work within PIB’s AI, data protection and regulatory policies. 

What we’re looking for:

• Hands-on & proven experience across websites, organic search and paid media, with strong WordPress, on-page and technical SEO skills and practical HTML and CSS knowledge. 
• Experience building email campaigns and automated journeys using email marketing or marketing automation platforms, alongside experience with Google Ads, LinkedIn Ads, GA4, Google Tag Manager and campaign tracking. HubSpot experience would be advantageous. 
• Able to manage multiple priorities across an evolving portfolio of brands and websites, taking briefs from the Digital Lead, asking sensible questions and delivering accurate, properly tested work without heavy supervision. 
• A practical delivery mindset and a proactive, responsible interest in AI. Experience in insurance, financial services or another regulated sector would be an advantage. 

What You Will Get:

• Salary up to £45,000 depending on experience. 
• An attractive benefits package, including 26 days’ holiday, company pension, access to healthcare support and a range of other flexible benefits.
• UK-based remote working, with hybrid working available if preferred. 
• A collaborative and supportive environment where you can build your skills and grow your career.

Why PIB Group?

PIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters.

We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast-paced, growing organisation and an exciting place to be.

We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!

Inclusion & Accessibility

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

If you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to [email protected]

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