Digital Marketing Manager

Digital Marketing Manager (Paid Media)

Growth Accelerator – Exeter, Devon (Hybrid)

About the Role

As a Digital Marketing Manager (Paid Media) at Swanky, you’ll be responsible for driving measurable growth through performance-focused digital advertising campaigns across key digital platforms such as Google, Meta, and TikTok.

You’ll lead the strategy, execution, and optimisation of paid media activity for a portfolio of ecommerce clients, delivering campaigns that attract, convert, and retain customers. Working closely with Account Managers, Designers, and Data Analysts, you’ll ensure campaigns align with wider brand and commercial objectives. From refining targeting strategies to analysing performance data, your goal will be to maximise ROAS and customer acquisition while maintaining brand consistency.

Key Responsibilities

Campaign Strategy & Execution

• Plan, implement, and optimise paid media campaigns across key digital advertising platforms to drive eCommerce growth.
• Develop data-led strategies for prospecting, remarketing, and retention to meet client KPIs.
• Manage campaign budgets effectively to maximise performance and ROI.
• Collaborate closely with designers to brief, develop, and test platform-specific ad creatives that drive performance.
• Work alongside the Data & Analytics Manager to ensure tracking accuracy, attribution, and reliable performance measurement across all campaigns.
  

Analysis & Optimisation

• Analyse campaign data to identify trends, insights, and opportunities for improvement.
• Produce detailed performance reports and actionable recommendations for clients and internal stakeholders.
• A/B test creative, audience, and bidding strategies to continuously improve results.
• Monitor competitor and market trends to inform strategic decisions.
  

Client Communication & Collaboration

• Work alongside Account Managers to align paid media strategies with overall marketing objectives.
• Present campaign performance, insights, and growth opportunities in regular client meetings.
• Partner with the SEO, CRO, and Design teams to deliver integrated growth strategies.
• Provide proactive recommendations on scaling, creative testing, and budget reallocation.

Innovation & Growth

• Stay up-to-date with emerging paid media trends, tools, and platform updates.
• Lead experimentation with new ad formats, automation tools, and audience strategies.
• Support the development of Swanky’s paid media frameworks and best practices.

Skills & Experience

• Proven experience managing paid media campaigns across one or more key platforms (Google Ads, Meta Ads, TikTok Ads, or similar).
• Strong understanding of campaign structure, audience segmentation, and creative best practices across different channels.
• Ability to brief, collaborate with, and provide feedback to designers to produce high-performing ad creatives.
• Confident in analysing performance data, interpreting trends, and turning insights into actionable recommendations.
• Familiarity with conversion tracking, attribution, and data analysis tools such as GA4, Polar,  and Google Tag Manager (with support available from our Data & Analytics team).
• Excellent communication skills, with the ability to present ideas and results clearly to both clients and internal teams.
• A proactive, curious mindset with a passion for testing, learning, and staying ahead of digital advertising and creative trends.
• Experience managing multiple client accounts or projects in a fast-paced environment (agency experience preferred but not essential).

What We Offer

• Salary: Competitive DOE
• 30 days holiday per year, inclusive of bank holidays, plus 1 additional day per full year served (capped at 5)
• Flexible working hours during the day
• Beautiful Exeter-based offices for those based in the South-West of the UK (this can also be a fully remote role for the right candidate)
• Employee Assistance Programme with 24/7 access to support services
• Free unlimited tea, hot chocolate, coffee, and healthy snacks (in the office)
• MacBook Pro (or preferred tech setup)
• Work with ambitious, creative, and high-growth eCommerce brands across diverse sectors
• Opportunities for professional development and progression in a growing, forward-thinking team
• Regular company socials and events, plus opportunities for travel to client meetings and conferences