Digital Marketing Manager

Salary: Range from 50,480 - 63,100 per annum
Closing date: 6th October 2026
Contract type: Permanent, Full Time
Interview dates: Week commencing 19th October

The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships.

We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health.

These challenges need the bold science we support, but they won't be solved by science alone.

Where in Wellcome will I be working?

You will be working within the Communications team in Corporate Affairs, reporting to the Content Lead. The team is responsible for ensuring Wellcome's content, communications and audience engagement activities support the organisation's mission and strategic objectives.

The Communications team works collaboratively across Wellcome to build awareness, reputation and influence among a wide range of audiences, including policymakers, researchers, partners and the wider public. This role plays an important part in ensuring that Wellcome's digital communications reach and engage the right audiences through effective paid media, email marketing and audience development strategies.

What will I be doing?

As Digital Marketing Manager, you will lead the development and delivery of Wellcome's digital marketing strategy, with responsibility for paid media and newsletter programmes. You will use audience insight, data, experimentation and AI-enabled tools to optimise performance, grow engagement and help ensure that Wellcome's communications effectively support organisational priorities and influence objectives. Working across multiple teams, you will champion best practice in digital marketing, build organisational capability and help modernise Wellcome's approach to audience engagement.

As a Digital Marketing Manager, you will:

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.

• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.

• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.

• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment.

• Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications.

• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Is this job for me?

We're looking for an experienced digital marketing professional who combines strategic thinking with hands-on delivery expertise. You'll have significant experience leading paid media and email marketing programmes, using data and insight to improve performance and inform decision-making. You will be comfortable operating in a complex stakeholder environment, influencing colleagues and senior leaders, and balancing multiple priorities while delivering high-quality work.

This role offers the opportunity to shape digital marketing practice across a globally respected organisation, helping Wellcome engage key audiences and maximise the impact of its work. You'll play a leading role in developing new approaches to audience engagement, experimentation and AI-enabled marketing, while working alongside colleagues committed to improving health for everyone.

To apply for this role please submit an update CV and answer 2 application questions to demonstrate that you meet the minimum requirements for the role.  

Minimum Criteria

• Proven experience in digital marketing, including paid media planning, buying and optimisation across channels such as paid search and paid social.

• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.

• Strong analytical skills, with experience using data, insight and experimentation to inform decisions and improve performance.

• Strong project management skills, with experience delivering complex multi-channel campaigns and managing competing priorities.

• Ability to produce high-quality work under pressure while managing multiple stakeholders and deadlines.

You can view the full  Job Description Description on our website

You can read more about the benefits we offer our employees on our website 

Our Hybrid Way of Working    

We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best.  At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.      

Diversity and Inclusion is at the heart of everything we do   

Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at [email protected].    

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