Digital Marketing Manager (all genders)

Posted 15 Hours Ago
Be an Early Applicant
Ansbach, Bayern
Mid level
eCommerce • Retail
The Role
As a Digital Marketing Manager at Tradebyte, you'll lead digital marketing strategies, manage newsletter and website initiatives, analyze data for insights, setup campaigns, support social media efforts, and ensure operational efficiency across various digital tasks.
Summary Generated by Built In

ABOUT TRADEBYTE

At Tradebyte you work hand in hand with the biggest players in e-commerce – from hip fashion brands to big online shops. We offer you an open work structure and an incomparable team spirit. We believe that work and passion are compatible and for that we offer the appropriate surroundings. With continuous growth, we are looking for new colleagues who share our passion for work. Love what you do – do what you love. Become part of Tradebyte, an independent company within the Zalando Group!

THE ROLE AND THE TEAM

We grow stronger together - you're an essential part of our growth journey, working closely with the team to execute digital marketing strategies that drive our business forward. Your hands-on approach ensures that every campaign and digital initiative runs smoothly and efficiently, contributing to our overall success.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • You own our newsletter and mailing strategy: you are in the driver seat to crafting strategies that nurture the entire customer journey and increase customer lifetime value. From audience segmentation, personalised content requirements, distribution to performance tracking and optimization.

  • You're the guardian of our website. You work with our agency to handle website security and development, where you focus on functionality improvements, speed optimization, bug fixing, and enhancing UX/UI for better conversion rates.

  • You are data-driven in your approach to reporting. Collaborating with other team members, you gather and analyse data to provide clear insights that inform our strategies and help us make informed decisions.

  • You take charge of campaign digital setup - from crafting compelling CTAs and defining KPIs to preparing, checking, and developing campaign landing pages. You ensure that every campaign is set up for success, aligned with our goals, and ready to deliver results.

  • You keep your finger on the pulse of social media and act as a consultant for our Content team. Through analytics and trend watching, you provide valuable insights, consultancy and inspiration to ensure our social media presence is always relevant, engaging, and effective.

  • You're the go-to person for operational support across different areas. Whether it's setting up mailings or assisting with various digital tasks, you're always ready to jump in and ensure everything runs smoothly.

WE’D LOVE TO MEET YOU IF

  • You have experience in digital marketing, with a focus on campaign setup, lifecycle marketing, website management, and data analysis.

  • Understanding of digital marketing tools and platforms; experience with Salesforce Marketing Cloud and Google Analytics is a must. WordPress, LinkedIn and other marketing automation tools are a plus.

  • Analytical skill- and mindset. Proficiency in using data to identify trends, assess campaign performance, and make strategic recommendations. Experience with data visualisation tools is a plus.

  • A proactive mindset with a keen eye for detail and a commitment to delivering high-quality work.

  • Ability to work collaboratively in an ever-changing environment, managing multiple tasks and deadlines with ease.

  • Good communication skills in English, both written and spoken; German is a plus.

  • A passion for digital marketing, with a desire to learn and grow within the field.

EMPLOYEE BENEFITS YOU'LL LOVE

  • You’ll play a decisive role in shaping an agile, fast-growing, international company and be supported by an open-minded working environment

  • Competitive salary package, employee share shop, 40% Zalando shopping discount (30% Zalando Lounge)

  • You’ll be given various learning and development opportunities to enhance your professional development

  • Flexible working hours, home office options

  • 27 vacation days per year that increase up to 30 days, volunteering time off and several sabbatical options after 2 years

  • We’ll help you commute to the office with zero emissions: through a rented company bike or by charging you electric car at our e-charging station

  • Access to additional German or English classes to improve your language skills

  • Visa support for our foreign employees 

  • A variety of health offers to support your well-being, as well as free beverages and fruits

Top Skills

Google
Salesforce
Wordpress
The Company
HQ: Berlin
10,000 Employees
On-site Workplace
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us:

Our position and vision:
- We’re Europe’s leading online platform for fashion and lifestyle
- Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty
- Our vision is to become The Starting Point For Fashion.

Our offering:
- Our assortment of international brands ranges from world-famous names to local labels
- Our platform is a one-stop fashion destination for inspiration, innovation, and interaction
- As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand.
- Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs.

Our beliefs:
- Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I
- We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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