Digital Marketing Specialist

Are you ready to use your digital marketing expertise to drive innovation in academic research?

Do you want to be part of a global team shaping the future of ScienceDirect AI subscriber growth?

About the team:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. 

About the role

The Digital Marketing Manager, Acquisition will drive new subscriber growth for Elsevier’s expanding portfolio of direct-to-researcher (D2R) products, starting with ScienceDirect AI, our new subscription-based research companion.

The role will be responsible for developing, executing and optimizing multi-channel digital marketing campaigns that attract academic researchers and professionals to ScienceDirect AI. Using a blend of data-driven insight, creative experimentation and strategic storytelling, this role will ensure campaigns deliver measurable growth and impact.

This role is ideal for someone who thrives on performance marketing, understands researcher behaviour and knows how to turn awareness into acquisition helping academic researchers around the world advance human progress.

Responsibilities

• Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI.

• Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels. Collaborate with product influencers and cross-functional colleagues to enhance the user journey.

• Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates.

• Leverage diverse content: Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel.

• Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals.

• Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions.

• Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long-term customer value.

• Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users.

• Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities.

Requirements:

• Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.

• Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn.

• Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams.

• Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks.

• Experience managing campaign budgets, forecasting results, and reporting on performance metrics.

• Understanding of academic research audiences and their workflows is helpful.

• Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.

• A data-informed, collaborative, and adaptable approach to problem-solving, with an openness to new ideas and continuous learning.

Work in a way that works for you:

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance                                                                                       
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work

About the business:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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