Execute multi-channel B2B digital marketing campaigns: email, paid search and social; manage website content and AI-assisted processes; analyze performance, write copy, support webinars, and collaborate with creative, sales, and operations to drive lead generation and brand awareness.
Job position: Digital Marketing Executive
Office location: Chelsea, London - Hybrid (4 days a week in the office, 1 day from home)
EF Corporate Learning is the world’s first and largest corporate language training provider, delivering language training for organizations since 1965. Today, our language learning approach has evolved for the digital age, bringing experiential, immersive learning online on a global scale.
We help people find their voice - at work and in life. Our purpose is to empower our clients and learners to reach their goals through the best language education in the world.
Our global marketing team in London is looking for an ambitious, innovative, and results-driven digital marketer. This role will work closely with team members across Marketing, Sales, Design, Content and Operations.
Key responsibilities
- Support the team in the delivery and execution of multi-channel campaigns and always-on activities across the EF Corporate Learning marketing ecosystem.
- Manage the execution of global email marketing campaigns, including copy writing, audience segmentation and data application, and sharing best practice across local marketing managers.
- Monitor and analyse email programs such as open rates, click to open rates and track improvements.
- Assist the team to keep the website content up to date, including the coordination of AI translation and local proofreading.
- Set up and optimise online lead generation and brand awareness campaigns on various digital marketing channels, such as LinkedIn Ads.
- Support our team in improving the results of our global paid search campaigns.
- Manage and execute on the organic social calendar, working closely with the content team on content pipeline to feed social.
- Use data and work closely with the rest of the marketing team to continuously monitor and optimize the performance of your campaigns.
- Create innovative marketing messages, based on the behaviours of our target customers, the buyer’s journey, and sales insights.
- Assist with the planning and execution of webinars and other online events.
- Collaborate with Creative team on design, copy and messaging; become a brand champion across all communications.
- Write marketing copy yourself, such as for organic social, paid social, and emails.
The skills & experience we look for
- The ideal candidate has at least 2+ years of hands-on experience in digital marketing, ideally B2B.
- You have direct experience creating, implementing, and optimizing email marketing campaigns. Experience of Salesforce Marketing Cloud a plus.
- Proven track-record of successfully setting up and managing performance marketing campaigns on Google, LinkedIn, or other major platforms.
- Experience with web content management systems (CMS), in particular experience with Storyblok would be advantageous.
- Experience in using AI to automate processes and improve effectiveness.
- Strong analytical skills and the ability to track and interpret trends and patterns to inform and optimize marketing plans.
- Can work to tight deadlines while still maintaining excellent attention to detail and accuracy.
- Effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders. Comfortable working in a team involved in complex projects across different functions.
- Solid communication and interpersonal skills. Excellent command of English, additional languages are advantageous too.
To thrive at EF, you will:
- Have strong personal drive and energy
- Possess an entrepreneurial spirit with a nothing is impossible mindset
- Excited by having ownership and autonomy
- Enjoy working in a fast-paced results-driven environment
- Be passionate about learning and languages
Why work for us?
- Opportunities to produce meaningful work that makes a difference to people’s lives.
- Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
- An attractive salary (based on track record) and benefits packages
- Comprehensive Onboarding and development programs
UK Staff Benefits
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Office gym & yoga studio
- Cycle-to-work scheme
- Loan for annual travel passes
- Employee Assistance Programme
#LI-FE1
About the Team EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.
Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.
EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.
Learn more about EF Corporate Learning: corporatelearning.ef.com
EF Education First London, England Office
22 Chelsea Manor Street, London, United Kingdom, SW3 5RL
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