Digital Manager

We are looking for a Digital Manager to join the BU1 Digital team, working on a market leading client within the retail sector.

Responsible for leading the day-to-day planning, strategy, and optimisation process towards KPIs to deliver client growth, and meeting efficiency targets.

The Digital Manager will be self-motivated, and able to manage their and their direct reports’ time effectively. They will be operationally proficient and have advanced knowledge of digital channels (Display, YouTube and Online Video) and how they contribute to business objectives.

Reporting of the role

The role will report into the Digital Associate Director, with the team being overseen by a Digital Director.

3 best things about the job:

1. The client: the opportunity to work on a market leading brand within the retail sector.
2. The team: a multicultural, talented, award-winning team supporting each other in implementing best-in-class campaigns and has fun along the way.
3. Your development: we’ll support your learning and development ambitions, with opportunities to learn from other teams in the agency.

Measures of success –

In three months, you would have:

• Understood the client’s business and growth targets, and how digital channels contributes to this.
• Proven to be the day-to-day lead for client contacts as well as internal stakeholders
• Ensured that client objectives and KPI targets are understood and optimised towards every day

In six months, you would have:

• Delivered on short- and long-term projects to develop the digital account and improve performance.
• Establish a Test & Learn innovation framework.
• Worked closely with Senior PPC and Paid Social account managers cross market to deliver fully integrated media plans and client brief responses.
• Challenged inherited ways of working with your own ideas for improvement

In 12 months, you would have:

• Gained a complete understanding of the clients’ business and their needs and can shape digital strategy in line with it, whilst not forgetting industry developments and market changes.
• Become an extension of the clients’ teams, providing added value for digital channels and beyond.
• Shown to be proactive, and a real driver who inspires the direct reports and peers alike.

Key Responsibilities

Digital Planning and Campaign management expertise

• In-depth digital planning and campaign management expertise
• Strong direct response campaign experience i.e. working towards a strict cost per conversion target
• Knows how to create, work to, and forecast accurate media plans, even when targets may change
• A strong understanding of other media channels and how it works in conjunction
• Strongly process driven, from budget management to brief responses
• Collaborate across different markets to deliver digital performance campaigns
• Strong reporting acumen with the ability to pull reports together and suggest optimisations to further enhance performance

Team Leadership

• Collaborate with the Digital Associate Director on innovative digital strategy, from beta tests to data insights.
• Oversee the workflow management and training for direct reports.
• Share learnings and best practice with the wider digital community of 50 across 7 Business Groups.

External and Internal Communication

• Communication lead (such as weekly calls and meetings) with the clients, media partners and internal teams
• Ability to simplify the complex and reassuring clients on the intricacies of what we do
• Presentations of response to briefs and post campaign analysis reports.

Technology and Systems

• Knowledge of comScore, IRIS from IPSOS and Google Ads Reach Planner
• Knowledge of Google Ads and trafficking processes

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open Environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

What you will need:

The role requires a highly motivated, self-starting individual with a passion for Digital Media who can think on their feet and adapt to changing circumstances.

• Comprehensive experience working in digital at a media agency/media owner/client side
• Advanced understanding of digital principles (both DR & performance), paid social, partnerships, paid search, data and analytics
• Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video.
• Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving (Hand On Experience is preferential)
• Experience working with ad tech solutions to drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns
• Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
• Proven offline understanding, training, and ability to build cross channel strategies
• Strong presentation and communication skills with excellent written & verbal English language skills/grammar
• Experience of managing and mentoring a team
• A positive and passionate approach that motivates the team around you
• Independent worker who can own and manage relationships confidently
• Drive to execute new ideas and be at the forefront of new industry developments
• Exceptional attention to detail

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.