Digital Communications Lead

About the role

The power of marketing and communication is undeniable – you can have an amazing product (like we do here at DS Smith!) but without the right marketing behind it, you wouldn’t be aware of it. The Brand & Digital Team at DS Smith plays a pivotal role in delivering digital experiences that connect, inspire, simplify, and lead our customer engagement. Using that passion and creativity, our teams ensure the amazing work we are doing is showcased to the world.

Are you a vibrant digital marketing specialist and seeking a new challenge?

We have a fabulous opportunity at DS Smith for a motivated and energetic self-starter to join the Brand & Digital Team as our Digital Communications Lead. This is a fantastic newly created role for the right candidate to be part of a dynamic and lively business function and drive our digital agenda forward.

This role is a crucial part of the team, as the successful candidate will act as a digital lead for the whole DS Smith Group, establishing a centre of excellence and ensuring a consistent digital strategy across the wide business. As a Digital Comms Lead, you will be responsible for understanding and implementing our digital strategy, managing the company website and social media channels, and using analytics to track performance and results of our digital campaigns to ensure accurate reporting and optimisation. Using your excellent writing & communication skills, you will be responsible for:

• Leading a cross divisional and regional digital centre of excellence with common objectives and targets;
• Delivering KPI performance dashboards that include social, website, CRM and engagement metrics;
• Driving development and implementation of new digital projects and tools, focusing on UX, lead conversion, and accessibility improvements;
• Managing our corporate website across multi languages working with various digital agencies and partners;
• Staying ahead of key developments in digital martech and how they might be applied for DS Smith’s benefit.

So, if you are detail-orientated, with experience within a digital marketing background and a flair for creativity then we might be looking for you!

About you 

• Degree in related field (Comms/Marketing/Social Sciences) or equiv - desirable
• Strong experience in managing corporate websites for matrix organisations across multiple markets – essential
• Ability to work collaboratively and building strong relationships, negotiating, and influencing effectively to achieve business goals
• Experience using website CMS platforms
• Experience of working with SEA & SEO agencies or delivering in-house
• Knowledge of emerging practices and trends in digital technologies and advances in social media
• Proactive, detail-orientated & solutions focused
• Process driven and able to manage their time effectively
• Strong project management and reporting skills

Benefits

• Competitive salary 
• Discretionary bonus 
• 25 days holiday plus bank holidays
• Pension scheme, life assurance and income protection 
• Sharesave scheme 
• Employee Assistance Programme 
• Employee Discounts 
• Cycle to work scheme 

Don’t meet every single requirement? At DS Smith, we are committed to recruiting across a wide range of candidates. Our people come from diverse backgrounds, bring different perspectives, ideas, and experiences to generate unique solutions focused on present and future sustainability challenges Thus, we hope that you will apply for the position, even if you do not necessarily meet all the requirements. 

Location: This is a hybrid role with 3 days based at our Head Office in Paddington and the other 2 days at home.

About us 

We’re DS Smith, the FTSE100 company who are redefining packaging for a changing world. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. Today, we operate in more than 30 different countries, proudly employing over 30,000 people, and supporting customers across sectors like FMCG, industrial, and e-commerce. We deliver on quality, service, innovation, and added value to deliver market-leading sustainable packaging solutions our customers need. Our industry needs to transform, and we’re building the team to drive change across Europe and North America.

To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.