Manage paid digital marketing campaigns across Meta Ads and Google Ads, from agency briefing through creative development, optimization, testing, and performance analysis. Use platform data and GA4 to track KPIs, interpret results, and recommend improvements. Collaborate with charity stakeholders to reach appropriate audiences and maximize campaign impact. Strong paid advertising, analytics, prioritization, copywriting, and time-management skills are required.
Are you a digital marketing professional who loves dogs?
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.
What does this role do?
As Digital Advertising Officer, you will:
- manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
- optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
- work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.
This role is a fixed term contract until 31st December 2026. Interviews for this role are provisionally scheduled for week commencing 25th to 29th September 2026, and will take place on Teams.
Could this be you?
To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.
What does this team do?
The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website and other online platforms and services.
About
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
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